SEOUL COMMERCIAL AREA

동화동 골목형상점가 전통시장

중구동화동· Area 60,206 m² · Area code 3130051 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩110.7M▼ -17.9% YoY
Stores6▼ -25.0% YoY
Sales per store₩18.4M▲ +9.4% YoY

Reading this area Estimated sales fell 17.9% from a year earlier and stores fell 25.0%. Sales per store are up 9.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.1%
Stores▲ +20.0%
Sales per store▼ -31.8%
Market size
Estimated sales (quarter)
₩110.7M
vs 2024Q4
-17.9%
Estimated transactions
11,709
Per-store economics
Estimated sales per store
₩18.4M
vs a year ago
+9.4%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩104.9M – ₩157.2M
20212022202320242025
₩135.2M₩110.7M
Stores4 – 8
20212022202320242025
56
Sales per store₩13.8M – ₩34.2M
20212022202320242025
₩27M₩18.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
22
Franchise share13% – 50%
20212022202320242025
40%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.9%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (29%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩131.9M₩110.7M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩18.8M₩18.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1117%
  • 11–1437%
  • 14–1720%
  • 17–2122%
  • 21–243%
Age
  • 10s1%
  • 20s15%
  • 30s23%
  • 40s20%
  • 50s22%
  • 60+19%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon15%
  • Tue15%
  • Wed17%
  • Thu14%
  • Fri15%
  • Sat13%
  • Sun11%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩110.7M-17.9%6-25.0%₩18.4M+9.4%0217%Shrinking
2025Q3₩125M+19.1%8+14.3%₩15.6M+4.2%0013%Growing
2025Q2₩136.9M-5.1%8+14.3%₩17.1M-16.9%0013%Possible crowding
2025Q1₩110.4M-16.3%8+14.3%₩13.8M-26.8%0013%Possible crowding
2024Q4₩134.9M-8.5%8+33.3%₩16.9M-31.4%1013%Possible crowding
2024Q3₩104.9M-23.3%7+75.0%₩15M-56.2%0114%Possible crowding
2024Q2₩144.2M-0.5%7+40.0%₩20.6M-28.9%0029%Possible crowding
2024Q1₩131.9M-6.5%7+40.0%₩18.8M-33.2%1029%Possible crowding
2023Q4₩147.4M-6.2%6+20.0%₩24.6M-21.9%2033%Possible crowding
2023Q3₩136.8M-5.4%4-20.0%₩34.2M+18.3%0150%Shrinking
2023Q2₩144.9M+2.7%50.0%₩29M+2.7%0040%Mixed
2023Q1₩141.1M+26.4%50.0%₩28.2M+26.4%0040%Growing
2022Q4₩157.2M+37.1%5-16.7%₩31.4M+64.6%0040%Mixed
2022Q3₩144.6M+16.4%5-16.7%₩28.9M+39.7%0040%Mixed
2022Q2₩141.2M-1.1%5-16.7%₩28.2M+18.6%0040%Possible recovery
2022Q1₩111.6M-17.4%50.0%₩22.3M-17.4%0140%Mixed
2021Q4₩114.7M6₩19.1M0033%
2021Q3₩124.2M6₩20.7M0033%
2021Q2₩142.8M6₩23.8M1033%
2021Q1₩135.2M5₩27M1240%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.