SEOUL COMMERCIAL AREA

서울중앙시장(신중앙시장) 전통시장

중구황학동· Area 70,002 m² · Area code 3130052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩628.6M▼ -2.2% YoY
Stores8▼ -20.0% YoY
Sales per store₩78.6M▲ +22.2% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at -2.2%, so sales per store rose 22.2%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +71.0%
Stores▼ -20.0%
Sales per store▲ +113.8%
Market size
Estimated sales (quarter)
₩628.6M
vs 2024Q4
-2.2%
Estimated transactions
49,711
Per-store economics
Estimated sales per store
₩78.6M
vs a year ago
+22.2%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩352.2M – ₩642.9M
20212022202320242025
₩367.5M₩628.6M
Stores8 – 10
20212022202320242025
108
Sales per store₩35.2M – ₩78.6M
20212022202320242025
₩36.7M₩78.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.2%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩539.9M₩628.6M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩54M₩78.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1421%
  • 14–1722%
  • 17–2139%
  • 21–2411%
Age
  • 10s0%
  • 20s6%
  • 30s18%
  • 40s21%
  • 50s32%
  • 60+23%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon0%
  • Tue20%
  • Wed18%
  • Thu13%
  • Fri18%
  • Sat19%
  • Sun11%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩628.6M-2.2%8-20.0%₩78.6M+22.2%000%Possible recovery
2025Q3₩459.7M+17.0%8-20.0%₩57.5M+46.3%010%Mixed
2025Q2₩542.8M+37.3%9-10.0%₩60.3M+52.5%000%Mixed
2025Q1₩591M+9.5%9-10.0%₩65.7M+21.6%010%Mixed
2024Q4₩642.9M+6.7%100.0%₩64.3M+6.7%000%Growing
2024Q3₩392.9M-17.4%10+11.1%₩39.3M-25.7%000%Possible crowding
2024Q2₩395.4M-19.5%100.0%₩39.5M-19.5%000%Mixed
2024Q1₩539.9M+3.3%100.0%₩54M+3.3%000%Growing
2023Q4₩602.6M+15.9%100.0%₩60.3M+15.9%100%Growing
2023Q3₩475.8M+14.6%90.0%₩52.9M+14.6%010%Growing
2023Q2₩491.2M-7.5%100.0%₩49.1M-7.5%000%Mixed
2023Q1₩522.8M-1.4%100.0%₩52.3M-1.4%000%Mixed
2022Q4₩520.1M-3.9%100.0%₩52M-3.9%100%Mixed
2022Q3₩415.3M-10.1%9-10.0%₩46.1M-0.1%010%Shrinking
2022Q2₩531.1M+50.8%100.0%₩53.1M+50.8%000%Growing
2022Q1₩530.3M+44.3%100.0%₩53M+44.3%000%Growing
2021Q4₩541M10₩54.1M000%
2021Q3₩462.1M10₩46.2M000%
2021Q2₩352.2M10₩35.2M000%
2021Q1₩367.5M10₩36.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.