SEOUL COMMERCIAL AREA

서울중앙시장(신중앙시장) 전통시장

중구황학동· Area 70,002 m² · Area code 3130052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩97.4M▼ -85.4% YoY
Stores21▼ -22.2% YoY
Sales per store₩4.6M▼ -81.2% YoY

Reading this area Estimated sales fell 85.4% from a year earlier and stores fell 22.2%. Sales per store are down 81.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +75.7%
Stores▲ +250.0%
Sales per store▼ -49.8%
Market size
Estimated sales (quarter)
₩97.4M
vs 2024Q4
-85.4%
Estimated transactions
2,241
Per-store economics
Estimated sales per store
₩4.6M
vs a year ago
-81.2%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩25.1M – ₩1,013.8M
20212022202320242025
₩55.4M₩97.4M
Stores6 – 27
20212022202320242025
621
Sales per store₩1.8M – ₩39M
20212022202320242025
₩9.2M₩4.6M
Openings0 – 5
20212022202320242025
00
Closings0 – 4
20212022202320242025
04
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -85.4%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
-22.2%
Franchise share
0% (0/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
4 (19%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩99.2M₩97.4M
Stores 2024 Q1 → 2025 Q4
2421
Sales per store 2024 Q1 → 2025 Q4
₩4.1M₩4.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2129%
  • 21–2471%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s13%
  • 50s38%
  • 60+45%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon26%
  • Tue11%
  • Wed22%
  • Thu10%
  • Fri10%
  • Sat20%
  • Sun1%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩97.4M-85.4%21-22.2%₩4.6M-81.2%040%Shrinking
2025Q3₩82.2M-61.3%25-3.8%₩3.3M-59.8%010%Shrinking
2025Q2₩1,013.8M+1139.9%26+4.0%₩39M+1092.2%010%Growing
2025Q1₩807M+713.8%27+12.5%₩29.9M+623.4%110%Growing
2024Q4₩664.7M+626.4%27+12.5%₩24.6M+545.7%100%Growing
2024Q3₩212.6M+83.3%26+30.0%₩8.2M+41.0%100%Growing
2024Q2₩81.8M+116.2%25+38.9%₩3.3M+55.6%100%Growing
2024Q1₩99.2M+51.9%24+33.3%₩4.1M+14.0%110%Growing
2023Q4₩91.5M+55.7%24+71.4%₩3.8M-9.2%400%Competition inflow
2023Q3₩116M+130.0%20+42.9%₩5.8M+61.0%200%Growing
2023Q2₩37.8M+0.5%18+38.5%₩2.1M-27.4%110%Possible crowding
2023Q1₩65.3M+160.2%18+28.6%₩3.6M+102.3%400%Growing
2022Q4₩58.8M+2.4%14+27.3%₩4.2M-19.5%000%Possible crowding
2022Q3₩50.4M+49.5%14+100.0%₩3.6M-25.2%100%Competition inflow
2022Q2₩37.6M-54.8%13+85.7%₩2.9M-75.7%010%Possible crowding
2022Q1₩25.1M-54.7%14+133.3%₩1.8M-80.6%410%Possible crowding
2021Q4₩57.4M11₩5.2M510%
2021Q3₩33.7M7₩4.8M000%
2021Q2₩83.3M7₩11.9M100%
2021Q1₩55.4M6₩9.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.