SEOUL COMMERCIAL AREA

서울중앙시장(신중앙시장) 전통시장

중구황학동· Area 70,002 m² · Area code 3130052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩36.4M▲ +13.7% YoY
Stores4±0.0% YoY
Sales per store₩9.1M▲ +13.7% YoY

Reading this area Estimated sales rose 13.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 13.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +54.9%
Stores▼ -20.0%
Sales per store▲ +93.7%
Market size
Estimated sales (quarter)
₩36.4M
vs 2024Q4
+13.7%
Estimated transactions
1,253
Per-store economics
Estimated sales per store
₩9.1M
vs a year ago
+13.7%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.7M – ₩44M
20212022202320242025
₩23.5M₩36.4M
Stores4 – 5
20212022202320242025
54
Sales per store₩4.5M – ₩11M
20212022202320242025
₩4.7M₩9.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩23.1M₩36.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩5.8M₩9.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1437%
  • 14–1735%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s6%
  • 40s4%
  • 50s29%
  • 60+59%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue11%
  • Wed18%
  • Thu22%
  • Fri9%
  • Sat17%
  • Sun9%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩36.4M+13.7%40.0%₩9.1M+13.7%000%Growing
2025Q3₩29.9M+15.8%40.0%₩7.5M+15.8%000%Growing
2025Q2₩30.5M+9.8%40.0%₩7.6M+9.8%000%Growing
2025Q1₩20M-13.2%40.0%₩5M-13.2%000%Mixed
2024Q4₩32M+14.2%40.0%₩8M+14.2%000%Growing
2024Q3₩25.8M-14.6%40.0%₩6.5M-14.6%000%Mixed
2024Q2₩27.8M-36.9%40.0%₩6.9M-36.9%000%Mixed
2024Q1₩23.1M+23.1%40.0%₩5.8M+23.1%000%Growing
2023Q4₩28M-26.7%4-20.0%₩7M-8.4%000%Shrinking
2023Q3₩30.2M-30.9%4-20.0%₩7.6M-13.6%000%Shrinking
2023Q2₩44M+13.5%4-20.0%₩11M+41.9%000%Mixed
2023Q1₩18.7M-16.6%4-20.0%₩4.7M+4.2%010%Shrinking
2022Q4₩38.2M-7.6%50.0%₩7.6M-7.6%000%Mixed
2022Q3₩43.8M+53.0%50.0%₩8.8M+53.0%000%Growing
2022Q2₩38.7M+36.0%50.0%₩7.7M+36.0%000%Growing
2022Q1₩22.5M-4.3%50.0%₩4.5M-4.3%000%Mixed
2021Q4₩41.3M5₩8.3M000%
2021Q3₩28.6M5₩5.7M000%
2021Q2₩28.5M5₩5.7M000%
2021Q1₩23.5M5₩4.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.