SEOUL COMMERCIAL AREA

서울중앙시장(신중앙시장) 전통시장

중구황학동· Area 70,002 m² · Area code 3130052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,343.8M▼ -17.6% YoY
Stores17▼ -5.6% YoY
Sales per store₩255.5M▼ -12.8% YoY

Reading this area Estimated sales fell 17.6% from a year earlier and stores fell 5.6%. Sales per store are down 12.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -3.7%
Stores▼ -26.1%
Sales per store▲ +30.3%
Market size
Estimated sales (quarter)
₩4,343.8M
vs 2024Q4
-17.6%
Estimated transactions
124,097
Per-store economics
Estimated sales per store
₩255.5M
vs a year ago
-12.8%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,231M – ₩7,189.6M
20212022202320242025
₩4,509.9M₩4,343.8M
Stores17 – 24
20212022202320242025
2317
Sales per store₩134.6M – ₩359.5M
20212022202320242025
₩196.1M₩255.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share4% – 6%
20212022202320242025
4%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.6%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
6% (1/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,984.2M₩4,343.8M
Stores 2024 Q1 → 2025 Q4
1917
Sales per store 2024 Q1 → 2025 Q4
₩315M₩255.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1125%
  • 11–1424%
  • 14–1737%
  • 17–2111%
  • 21–242%
Age
  • 10s0%
  • 20s4%
  • 30s4%
  • 40s12%
  • 50s25%
  • 60+54%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon13%
  • Tue12%
  • Wed19%
  • Thu18%
  • Fri21%
  • Sat14%
  • Sun4%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,343.8M-17.6%17-5.6%₩255.5M-12.8%006%Shrinking
2025Q3₩3,894.1M-3.9%17-5.6%₩229.1M+1.8%006%Shrinking
2025Q2₩3,621.8M-35.1%17-10.5%₩213M-27.5%016%Shrinking
2025Q1₩3,965.4M-33.7%18-5.3%₩220.3M-30.1%006%Shrinking
2024Q4₩5,271.9M-26.7%18-10.0%₩292.9M-18.5%006%Shrinking
2024Q3₩4,050.3M-39.5%18-14.3%₩225M-29.4%016%Shrinking
2024Q2₩5,584.4M-11.0%19-13.6%₩293.9M+3.1%005%Shrinking
2024Q1₩5,984.2M-7.6%19-13.6%₩315M+7.0%015%Shrinking
2023Q4₩7,189.6M+43.3%20-13.0%₩359.5M+64.8%015%Mixed
2023Q3₩6,693.1M+102.5%21-8.7%₩318.7M+121.8%015%Mixed
2023Q2₩6,271.7M+94.1%22-8.3%₩285.1M+111.8%005%Mixed
2023Q1₩6,476M+22.7%22-4.3%₩294.4M+28.3%015%Mixed
2022Q4₩5,018.4M-1.3%23+4.5%₩218.2M-5.6%114%Possible crowding
2022Q3₩3,305.3M-16.1%230.0%₩143.7M-16.1%014%Mixed
2022Q2₩3,231M-36.4%24+4.3%₩134.6M-39.0%214%Possible crowding
2022Q1₩5,276.4M+17.0%230.0%₩229.4M+17.0%104%Growing
2021Q4₩5,083.9M22₩231.1M015%
2021Q3₩3,938.1M23₩171.2M004%
2021Q2₩5,078.3M23₩220.8M004%
2021Q1₩4,509.9M23₩196.1M004%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.