SEOUL COMMERCIAL AREA

황학시장(서울중앙시장, 신중앙시장) 전통시장

중구황학동· Area 39,709 m² · Area code 3130055 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,277.8M▼ -17.1% YoY
Stores28▼ -3.4% YoY
Sales per store₩45.6M▼ -14.2% YoY

Reading this area Estimated sales fell 17.1% from a year earlier and stores fell 3.4%. Sales per store are down 14.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +62.2%
Stores▲ +21.7%
Sales per store▲ +33.2%
Market size
Estimated sales (quarter)
₩1,277.8M
vs 2024Q4
-17.1%
Estimated transactions
26,307
Per-store economics
Estimated sales per store
₩45.6M
vs a year ago
-14.2%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩787.9M – ₩1,591.3M
20212022202320242025
₩787.9M₩1,277.8M
Stores23 – 29
20212022202320242025
2328
Sales per store₩34.3M – ₩59M
20212022202320242025
₩34.3M₩45.6M
Openings0 – 4
20212022202320242025
20
Closings0 – 3
20212022202320242025
10
Franchise share3% – 4%
20212022202320242025
4%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.1%, stores YoY -3.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
-3.4%
Franchise share
4% (1/28)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,415.4M₩1,277.8M
Stores 2024 Q1 → 2025 Q4
2428
Sales per store 2024 Q1 → 2025 Q4
₩59M₩45.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–1414%
  • 14–1710%
  • 17–2139%
  • 21–2425%
Age
  • 10s0%
  • 20s16%
  • 30s31%
  • 40s16%
  • 50s19%
  • 60+18%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon11%
  • Tue11%
  • Wed13%
  • Thu12%
  • Fri17%
  • Sat23%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,277.8M-17.1%28-3.4%₩45.6M-14.2%004%Shrinking
2025Q3₩1,291.3M-18.8%280.0%₩46.1M-18.8%324%Mixed
2025Q2₩1,444.4M-7.6%280.0%₩51.6M-7.6%014%Mixed
2025Q1₩1,383M-2.3%29+20.8%₩47.7M-19.1%003%Possible crowding
2024Q4₩1,542M+2.2%29+11.5%₩53.2M-8.3%103%Possible crowding
2024Q3₩1,591.3M+6.8%28+7.7%₩56.8M-0.9%004%Mixed
2024Q2₩1,563.3M+18.6%28+16.7%₩55.8M+1.7%404%Mixed
2024Q1₩1,415.4M+18.8%24-4.0%₩59M+23.7%134%Mixed
2023Q4₩1,508.3M+26.1%260.0%₩58M+26.1%114%Growing
2023Q3₩1,490.7M+37.9%26+8.3%₩57.3M+27.3%204%Growing
2023Q2₩1,318.2M+29.9%240.0%₩54.9M+29.9%124%Growing
2023Q1₩1,191.8M+41.3%25+8.7%₩47.7M+30.0%014%Growing
2022Q4₩1,195.9M+14.6%26+8.3%₩46M+5.8%204%Growing
2022Q3₩1,081M+24.2%24-4.0%₩45M+29.4%224%Mixed
2022Q2₩1,015.1M+0.2%24-4.0%₩42.3M+4.4%324%Possible recovery
2022Q1₩843.6M+7.1%230.0%₩36.7M+7.1%014%Growing
2021Q4₩1,043.8M24₩43.5M014%
2021Q3₩870.3M25₩34.8M004%
2021Q2₩1,012.8M25₩40.5M204%
2021Q1₩787.9M23₩34.3M214%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.