SEOUL COMMERCIAL AREA

인왕시장(홍제골목형상점가) 전통시장

서대문구홍제3동· Area 22,776 m² · Area code 3130177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,203.6M▲ +9.3% YoY
Stores40▼ -2.4% YoY
Sales per store₩80.1M▲ +12.0% YoY

Reading this area Estimated sales rose 9.3% from a year earlier while stores were about the same at -2.4%, so sales per store also rose 12.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +122.4%
Stores▲ +2.6%
Sales per store▲ +116.9%
Market size
Estimated sales (quarter)
₩3,203.6M
vs 2024Q4
+9.3%
Estimated transactions
112,042
Per-store economics
Estimated sales per store
₩80.1M
vs a year ago
+12.0%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,440.2M – ₩3,203.6M
20212022202320242025
₩1,440.2M₩3,203.6M
Stores38 – 42
20212022202320242025
3940
Sales per store₩36.9M – ₩80.1M
20212022202320242025
₩36.9M₩80.1M
Openings0 – 4
20212022202320242025
01
Closings0 – 3
20212022202320242025
13
Franchise share2% – 8%
20212022202320242025
8%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.3%, stores YoY -2.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
40
vs a year ago
-2.4%
Franchise share
3% (1/40)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,658.9M₩3,203.6M
Stores 2024 Q1 → 2025 Q4
4040
Sales per store 2024 Q1 → 2025 Q4
₩66.5M₩80.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–113%
  • 11–1428%
  • 14–1716%
  • 17–2142%
  • 21–248%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s13%
  • 50s25%
  • 60+46%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat18%
  • Sun11%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,203.6M+9.3%40-2.4%₩80.1M+12.0%133%Growing
2025Q3₩2,863.1M+9.0%42+2.4%₩68.2M+6.4%102%Growing
2025Q2₩2,808.5M-0.7%40-2.4%₩70.2M+1.7%423%Mixed
2025Q1₩2,562.4M-3.6%38-5.0%₩67.4M+1.4%033%Shrinking
2024Q4₩2,931.2M+2.2%41+2.5%₩71.5M-0.3%122%Mixed
2024Q3₩2,626.9M-5.0%41+5.1%₩64.1M-9.7%005%Possible crowding
2024Q2₩2,829.3M-2.3%41+5.1%₩69M-7.1%325%Possible crowding
2024Q1₩2,658.9M+0.2%40+5.3%₩66.5M-4.8%335%Possible crowding
2023Q4₩2,867.9M+7.4%40+5.3%₩71.7M+2.0%105%Mixed
2023Q3₩2,766.3M+21.7%39+2.6%₩70.9M+18.6%005%Growing
2023Q2₩2,896.9M+11.4%39-2.5%₩74.3M+14.3%215%Growing
2023Q1₩2,653.7M+39.0%38-7.3%₩69.8M+50.0%225%Mixed
2022Q4₩2,670.2M+23.6%38-7.3%₩70.3M+33.3%115%Mixed
2022Q3₩2,272.3M+33.5%38-9.5%₩59.8M+47.5%025%Mixed
2022Q2₩2,600.3M+53.9%40-2.4%₩65M+57.7%125%Growing
2022Q1₩1,909.2M+32.6%41+5.1%₩46.6M+26.1%115%Growing
2021Q4₩2,160.5M41₩52.7M135%
2021Q3₩1,702.2M42₩40.5M327%
2021Q2₩1,689.6M41₩41.2M207%
2021Q1₩1,440.2M39₩36.9M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.