SEOUL COMMERCIAL AREA

인왕시장(홍제골목형상점가) 전통시장

서대문구홍제3동· Area 22,776 m² · Area code 3130177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,097.2M▼ -1.8% YoY
Stores5±0.0% YoY
Sales per store₩419.4M▼ -1.8% YoY

Reading this area Against a year earlier, estimated sales -1.8%, stores 0.0% and sales per store -1.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +77.9%
Stores▲ +25.0%
Sales per store▲ +42.4%
Market size
Estimated sales (quarter)
₩2,097.2M
vs 2024Q4
-1.8%
Estimated transactions
97,271
Per-store economics
Estimated sales per store
₩419.4M
vs a year ago
-1.8%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,178.6M – ₩2,136.3M
20212022202320242025
₩1,178.6M₩2,097.2M
Stores4 – 7
20212022202320242025
45
Sales per store₩252.4M – ₩427.3M
20212022202320242025
₩294.6M₩419.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,964M₩2,097.2M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩392.8M₩419.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1430%
  • 14–1735%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s5%
  • 40s9%
  • 50s19%
  • 60+66%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon20%
  • Tue17%
  • Wed14%
  • Thu12%
  • Fri18%
  • Sat14%
  • Sun5%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,097.2M-1.8%50.0%₩419.4M-1.8%000%Mixed
2025Q3₩1,958.7M-5.5%50.0%₩391.7M-5.5%000%Mixed
2025Q2₩1,928M-7.1%50.0%₩385.6M-7.1%000%Mixed
2025Q1₩1,820.3M-7.3%50.0%₩364.1M-7.3%000%Mixed
2024Q4₩2,136.3M+7.7%50.0%₩427.3M+7.7%000%Growing
2024Q3₩2,071.7M+16.2%50.0%₩414.3M+16.2%110%Growing
2024Q2₩2,075M+8.0%50.0%₩415M+8.0%000%Growing
2024Q1₩1,964M+29.1%50.0%₩392.8M+29.1%000%Growing
2023Q4₩1,983.9M+8.3%50.0%₩396.8M+8.3%000%Growing
2023Q3₩1,783.1M+4.2%50.0%₩356.6M+4.2%000%Growing
2023Q2₩1,920.9M+13.3%50.0%₩384.2M+13.3%000%Growing
2023Q1₩1,521.2M-25.6%5-28.6%₩304.2M+4.2%000%Shrinking
2022Q4₩1,832.2M+21.0%5-16.7%₩366.4M+45.2%000%Mixed
2022Q3₩1,710.5M+8.5%5+25.0%₩342.1M-13.2%000%Competition inflow
2022Q2₩1,696.1M+32.6%5+25.0%₩339.2M+6.1%020%Growing
2022Q1₩2,044.3M+73.5%7+75.0%₩292M-0.9%100%Mixed
2021Q4₩1,514.3M6₩252.4M200%
2021Q3₩1,577.3M4₩394.3M000%
2021Q2₩1,278.7M4₩319.7M000%
2021Q1₩1,178.6M4₩294.6M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.