SEOUL COMMERCIAL AREA

인왕시장(홍제골목형상점가) 전통시장

서대문구홍제3동· Area 22,776 m² · Area code 3130177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩585M▲ +51.3% YoY
Stores8▼ -11.1% YoY
Sales per store₩73.1M▲ +70.2% YoY

Reading this area Against a year earlier, estimated sales +51.3%, stores -11.1% and sales per store +70.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +204.9%
Stores▲ +33.3%
Sales per store▲ +128.6%
Market size
Estimated sales (quarter)
₩585M
vs 2024Q4
+51.3%
Estimated transactions
71,256
Per-store economics
Estimated sales per store
₩73.1M
vs a year ago
+70.2%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩191.9M – ₩585M
20212022202320242025
₩191.9M₩585M
Stores6 – 9
20212022202320242025
68
Sales per store₩32M – ₩80.7M
20212022202320242025
₩32M₩73.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +51.3%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩536.6M₩585M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩67.1M₩73.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1111%
  • 11–1436%
  • 14–1725%
  • 17–2128%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s14%
  • 40s22%
  • 50s31%
  • 60+29%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon17%
  • Tue14%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat20%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩585M+51.3%8-11.1%₩73.1M+70.2%000%Mixed
2025Q3₩585M+27.0%8-11.1%₩73.1M+42.9%010%Mixed
2025Q2₩297.6M-46.1%90.0%₩33.1M-46.1%000%Mixed
2025Q1₩322.9M-39.8%9+12.5%₩35.9M-46.5%000%Possible crowding
2024Q4₩386.6M-31.5%9+28.6%₩43M-46.7%000%Possible crowding
2024Q3₩460.4M-6.4%9+28.6%₩51.2M-27.2%110%Possible crowding
2024Q2₩551.9M-1.4%9+28.6%₩61.3M-23.3%100%Possible crowding
2024Q1₩536.6M+12.3%8+14.3%₩67.1M-1.8%100%Mixed
2023Q4₩564.7M+32.6%70.0%₩80.7M+32.6%000%Growing
2023Q3₩492.1M+109.5%7+16.7%₩70.3M+79.6%000%Growing
2023Q2₩559.4M+62.9%7+16.7%₩79.9M+39.6%000%Growing
2023Q1₩478M+67.9%7+16.7%₩68.3M+43.9%000%Growing
2022Q4₩425.9M+48.6%7+16.7%₩60.8M+27.3%100%Growing
2022Q3₩234.9M-10.8%6-14.3%₩39.2M+4.0%000%Shrinking
2022Q2₩343.5M+10.4%60.0%₩57.2M+10.4%000%Growing
2022Q1₩284.7M+48.4%60.0%₩47.5M+48.4%000%Growing
2021Q4₩286.7M6₩47.8M010%
2021Q3₩263.5M7₩37.6M100%
2021Q2₩311.2M6₩51.9M000%
2021Q1₩191.9M6₩32M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.