SEOUL COMMERCIAL AREA

인왕시장(홍제골목형상점가) 전통시장

서대문구홍제3동· Area 22,776 m² · Area code 3130177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,069.4M▲ +58.0% YoY
Stores9±0.0% YoY
Sales per store₩118.8M▲ +58.0% YoY

Reading this area Estimated sales rose 58.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 58.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +260.3%
Stores±0.0%
Sales per store▲ +260.3%
Market size
Estimated sales (quarter)
₩1,069.4M
vs 2024Q4
+58.0%
Estimated transactions
60,741
Per-store economics
Estimated sales per store
₩118.8M
vs a year ago
+58.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩296.8M – ₩1,069.4M
20212022202320242025
₩296.8M₩1,069.4M
Stores8 – 10
20212022202320242025
99
Sales per store₩33M – ₩118.8M
20212022202320242025
₩33M₩118.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +58.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩756.3M₩1,069.4M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩94.5M₩118.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1431%
  • 14–1734%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s3%
  • 40s8%
  • 50s34%
  • 60+53%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon14%
  • Tue11%
  • Wed16%
  • Thu14%
  • Fri17%
  • Sat18%
  • Sun9%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,069.4M+58.0%90.0%₩118.8M+58.0%000%Growing
2025Q3₩701.5M-5.9%90.0%₩77.9M-5.9%000%Mixed
2025Q2₩663.2M+24.6%9+12.5%₩73.7M+10.7%000%Growing
2025Q1₩657.2M-13.1%9+12.5%₩73M-22.8%000%Possible crowding
2024Q4₩676.8M+0.7%9+12.5%₩75.2M-10.5%000%Possible crowding
2024Q3₩745.6M-10.0%9+12.5%₩82.8M-20.0%100%Possible crowding
2024Q2₩532.4M-11.7%80.0%₩66.6M-11.7%000%Mixed
2024Q1₩756.3M+16.5%80.0%₩94.5M+16.5%000%Growing
2023Q4₩672M+18.0%8-20.0%₩84M+47.5%000%Mixed
2023Q3₩828.7M-0.9%8-20.0%₩103.6M+23.9%000%Possible recovery
2023Q2₩603M+30.5%8-20.0%₩75.4M+63.2%000%Mixed
2023Q1₩648.9M+38.6%8-11.1%₩81.1M+55.9%020%Mixed
2022Q4₩569.4M+19.7%10+11.1%₩56.9M+7.7%000%Growing
2022Q3₩836M+53.3%10+11.1%₩83.6M+37.9%000%Growing
2022Q2₩461.9M+52.2%10+11.1%₩46.2M+37.0%100%Growing
2022Q1₩468.3M+57.8%90.0%₩52M+57.8%000%Growing
2021Q4₩475.6M9₩52.8M000%
2021Q3₩545.5M9₩60.6M000%
2021Q2₩303.6M9₩33.7M000%
2021Q1₩296.8M9₩33M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.