SEOUL COMMERCIAL AREA

상암동상점가 전통시장

마포구상암동· Area 127,514 m² · Area code 3130183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,611.2M▼ -5.1% YoY
Stores145▲ +5.1% YoY
Sales per store₩73.2M▼ -9.7% YoY

Reading this area Stores rose 5.1% from a year earlier while estimated sales stayed about the same (-5.1%), so sales per store fell 9.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +89.9%
Stores▲ +18.9%
Sales per store▲ +59.8%
Market size
Estimated sales (quarter)
₩10,611.2M
vs 2024Q4
-5.1%
Estimated transactions
189,963
Per-store economics
Estimated sales per store
₩73.2M
vs a year ago
-9.7%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,057.2M – ₩11,186.6M
20212022202320242025
₩5,588.1M₩10,611.2M
Stores122 – 147
20212022202320242025
122145
Sales per store₩40.8M – ₩86.5M
20212022202320242025
₩45.8M₩73.2M
Openings1 – 10
20212022202320242025
64
Closings1 – 10
20212022202320242025
38
Franchise share13% – 17%
20212022202320242025
15%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.1%, stores YoY +5.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
145
vs a year ago
+5.1%
Franchise share
13% (19/145)
Movement
Openings (rate)
4 (2%)
Closings (rate)
8 (5%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩10,309.9M₩10,611.2M
Stores 2024 Q1 → 2025 Q4
133145
Sales per store 2024 Q1 → 2025 Q4
₩77.5M₩73.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1423%
  • 14–175%
  • 17–2146%
  • 21–2422%
Age
  • 10s0%
  • 20s12%
  • 30s30%
  • 40s24%
  • 50s23%
  • 60+10%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon15%
  • Tue18%
  • Wed18%
  • Thu17%
  • Fri17%
  • Sat10%
  • Sun5%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10,611.2M-5.1%145+5.1%₩73.2M-9.7%4813%Possible crowding
2025Q3₩9,476.5M-1.9%147+6.5%₩64.5M-7.9%8614%Possible crowding
2025Q2₩10,154.5M-3.2%144+6.7%₩70.5M-9.2%7415%Possible crowding
2025Q1₩9,696.2M-6.0%141+6.0%₩68.8M-11.3%5216%Possible crowding
2024Q4₩11,186.6M+0.3%138+7.0%₩81.1M-6.3%1216%Possible crowding
2024Q3₩9,662.2M+2.6%138+9.5%₩70M-6.3%8217%Possible crowding
2024Q2₩10,487.8M+4.9%135+6.3%₩77.7M-1.3%8515%Mixed
2024Q1₩10,309.9M+1.8%133+2.3%₩77.5M-0.5%8514%Mixed
2023Q4₩11,157.3M+2.0%129+0.8%₩86.5M+1.2%10616%Mixed
2023Q3₩9,413.5M-0.5%126+0.8%₩74.7M-1.3%81015%Mixed
2023Q2₩9,997.3M-1.7%127-1.6%₩78.7M-0.1%4716%Mixed
2023Q1₩10,127.6M+49.2%130+3.2%₩77.9M+44.6%4215%Growing
2022Q4₩10,938.5M+30.2%128+3.2%₩85.5M+26.1%6316%Growing
2022Q3₩9,465M+87.2%125+0.8%₩75.7M+85.7%1616%Growing
2022Q2₩10,165.9M+50.2%129+3.2%₩78.8M+45.5%5116%Growing
2022Q1₩6,788.6M+21.5%126+3.3%₩53.9M+17.6%5316%Growing
2021Q4₩8,403.7M124₩67.8M10716%
2021Q3₩5,057.2M124₩40.8M7814%
2021Q2₩6,769.3M125₩54.2M6414%
2021Q1₩5,588.1M122₩45.8M6315%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.