SEOUL COMMERCIAL AREA

망원시장 전통시장

마포구망원1동· Area 42,916 m² · Area code 3130186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩417.1M▲ +24.5% YoY
Stores18▲ +28.6% YoY
Sales per store₩23.2M▼ -3.2% YoY

Reading this area Estimated sales rose 24.5% from a year earlier, but stores rose 28.6%. The market grew, yet stores grew faster, so sales per store fell 3.2%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.7%
Stores▲ +157.1%
Sales per store▼ -46.5%
Market size
Estimated sales (quarter)
₩417.1M
vs 2024Q4
+24.5%
Estimated transactions
69,732
Per-store economics
Estimated sales per store
₩23.2M
vs a year ago
-3.2%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩265.1M – ₩539.6M
20212022202320242025
₩303M₩417.1M
Stores7 – 18
20212022202320242025
718
Sales per store₩20M – ₩67.5M
20212022202320242025
₩43.3M₩23.2M
Openings0 – 2
20212022202320242025
02
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +24.5%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+28.6%
Franchise share
0% (0/18)
Movement
Openings (rate)
2 (11%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩265.1M₩417.1M
Stores 2024 Q1 → 2025 Q4
1318
Sales per store 2024 Q1 → 2025 Q4
₩20.4M₩23.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1430%
  • 14–1735%
  • 17–2127%
  • 21–240%
Age
  • 10s1%
  • 20s11%
  • 30s19%
  • 40s27%
  • 50s27%
  • 60+15%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon10%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri16%
  • Sat25%
  • Sun7%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩417.1M+24.5%18+28.6%₩23.2M-3.2%200%Competition inflow
2025Q3₩319.8M+5.3%16+14.3%₩20M-7.9%100%Competition inflow
2025Q2₩366.3M-7.9%15+15.4%₩24.4M-20.2%100%Possible crowding
2025Q1₩331.2M+24.9%14+7.7%₩23.7M+16.0%110%Growing
2024Q4₩335M+18.1%14+16.7%₩23.9M+1.2%000%Mixed
2024Q3₩303.7M+7.0%14+16.7%₩21.7M-8.3%100%Competition inflow
2024Q2₩397.8M+13.0%13+8.3%₩30.6M+4.3%000%Growing
2024Q1₩265.1M-12.4%13+18.2%₩20.4M-25.9%210%Possible crowding
2023Q4₩283.6M+6.4%12+20.0%₩23.6M-11.3%000%Competition inflow
2023Q3₩283.8M-40.0%12+33.3%₩23.6M-55.0%000%Possible crowding
2023Q2₩352.2M-34.7%12+50.0%₩29.3M-56.5%100%Possible crowding
2023Q1₩302.7M-11.2%11+37.5%₩27.5M-35.4%100%Possible crowding
2022Q4₩266.5M-30.0%10+25.0%₩26.6M-44.0%100%Possible crowding
2022Q3₩473.3M+36.6%9+28.6%₩52.6M+6.2%100%Growing
2022Q2₩539.6M+38.5%8+14.3%₩67.5M+21.2%000%Growing
2022Q1₩340.9M+12.5%8+14.3%₩42.6M-1.5%000%Mixed
2021Q4₩380.8M8₩47.6M100%
2021Q3₩346.5M7₩49.5M000%
2021Q2₩389.6M7₩55.7M000%
2021Q1₩303M7₩43.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.