SEOUL COMMERCIAL AREA

홍대소상공인상점가 전통시장

마포구서교동· Area 35,891 m² · Area code 3130190 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,444.3M▲ +24.1% YoY
Stores11▼ -15.4% YoY
Sales per store₩131.3M▲ +46.7% YoY

Reading this area Against a year earlier, estimated sales +24.1%, stores -15.4% and sales per store +46.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +109.9%
Stores▲ +22.2%
Sales per store▲ +71.7%
Market size
Estimated sales (quarter)
₩1,444.3M
vs 2024Q4
+24.1%
Estimated transactions
60,685
Per-store economics
Estimated sales per store
₩131.3M
vs a year ago
+46.7%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩574M – ₩1,608.8M
20212022202320242025
₩688.2M₩1,444.3M
Stores8 – 13
20212022202320242025
911
Sales per store₩63.8M – ₩134.1M
20212022202320242025
₩76.5M₩131.3M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
22
Franchise share11% – 33%
20212022202320242025
22%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +24.1%, stores YoY -15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-15.4%
Franchise share
27% (3/11)
Movement
Openings (rate)
1 (7%)
Closings (rate)
2 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,142.5M₩1,444.3M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩126.9M₩131.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1423%
  • 14–1715%
  • 17–2145%
  • 21–2416%
Age
  • 10s7%
  • 20s50%
  • 30s19%
  • 40s10%
  • 50s12%
  • 60+2%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue11%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,444.3M+24.1%11-15.4%₩131.3M+46.7%1227%Mixed
2025Q3₩1,608.8M+44.1%120.0%₩134.1M+44.1%0125%Growing
2025Q2₩1,281.2M+13.2%13+30.0%₩98.6M-12.9%0023%Competition inflow
2025Q1₩1,040.1M-9.0%13+44.4%₩80M-37.0%0023%Possible crowding
2024Q4₩1,163.7M-0.8%13+44.4%₩89.5M-31.3%1023%Possible crowding
2024Q3₩1,116.6M-4.9%12+20.0%₩93M-20.7%2025%Possible crowding
2024Q2₩1,131.5M-3.1%10-9.1%₩113.2M+6.6%1030%Shrinking
2024Q1₩1,142.5M+0.2%9-10.0%₩126.9M+11.4%1033%Possible recovery
2023Q4₩1,173.4M+0.4%90.0%₩130.4M+0.4%0122%Mixed
2023Q3₩1,173.7M+13.6%10+25.0%₩117.4M-9.1%0120%Competition inflow
2023Q2₩1,167.7M+6.9%11+22.2%₩106.2M-12.5%1018%Competition inflow
2023Q1₩1,139.9M+48.6%10+11.1%₩114M+33.8%1020%Growing
2022Q4₩1,169.1M+27.5%9-10.0%₩129.9M+41.7%1022%Mixed
2022Q3₩1,032.9M+79.9%8-11.1%₩129.1M+102.4%0125%Mixed
2022Q2₩1,092.2M+37.6%90.0%₩121.4M+37.6%0022%Growing
2022Q1₩766.9M+11.4%90.0%₩85.2M+11.4%0122%Growing
2021Q4₩916.7M10₩91.7M1020%
2021Q3₩574M9₩63.8M1022%
2021Q2₩793.8M9₩88.2M0111%
2021Q1₩688.2M9₩76.5M1222%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.