SEOUL COMMERCIAL AREA

홍대소상공인상점가 전통시장

마포구서교동· Area 35,891 m² · Area code 3130190 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩692.5M▼ -33.9% YoY
Stores20▼ -16.7% YoY
Sales per store₩34.6M▼ -20.7% YoY

Reading this area Estimated sales fell 33.9% from a year earlier and stores fell 16.7%. Sales per store are down 20.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -20.1%
Stores▼ -13.0%
Sales per store▼ -8.1%
Market size
Estimated sales (quarter)
₩692.5M
vs 2024Q4
-33.9%
Estimated transactions
13,870
Per-store economics
Estimated sales per store
₩34.6M
vs a year ago
-20.7%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩584.9M – ₩2,623.2M
20212022202320242025
₩866.3M₩692.5M
Stores20 – 28
20212022202320242025
2320
Sales per store₩26.6M – ₩97.2M
20212022202320242025
₩37.7M₩34.6M
Openings0 – 5
20212022202320242025
10
Closings0 – 5
20212022202320242025
20
Franchise share0% – 16%
20212022202320242025
13%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -33.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-16.7%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,321.5M₩692.5M
Stores 2024 Q1 → 2025 Q4
2620
Sales per store 2024 Q1 → 2025 Q4
₩50.8M₩34.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0637%
  • 06–111%
  • 11–141%
  • 14–175%
  • 17–2120%
  • 21–2437%
Age
  • 10s4%
  • 20s48%
  • 30s33%
  • 40s8%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday48%
  • Weekend52%
Day of week
  • Mon7%
  • Tue8%
  • Wed9%
  • Thu12%
  • Fri12%
  • Sat30%
  • Sun23%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩692.5M-33.9%20-16.7%₩34.6M-20.7%000%Shrinking
2025Q3₩654.2M-40.3%20-16.7%₩32.7M-28.4%240%Shrinking
2025Q2₩584.9M-46.6%22-15.4%₩26.6M-36.9%010%Shrinking
2025Q1₩1,028.9M-22.1%24-7.7%₩42.9M-15.7%000%Shrinking
2024Q4₩1,048.3M-30.9%24-7.7%₩43.7M-25.1%000%Shrinking
2024Q3₩1,096M-33.2%24-4.0%₩45.7M-30.4%020%Shrinking
2024Q2₩1,095.5M-41.3%26+4.0%₩42.1M-43.5%220%Possible crowding
2024Q1₩1,321.5M-34.8%26+4.0%₩50.8M-37.3%120%Possible crowding
2023Q4₩1,516.2M-33.7%26-3.7%₩58.3M-31.1%214%Shrinking
2023Q3₩1,641.3M-37.4%25-7.4%₩65.7M-32.4%114%Shrinking
2023Q2₩1,865M-21.2%25-10.7%₩74.6M-11.8%114%Shrinking
2023Q1₩2,026.7M+59.3%250.0%₩81.1M+59.3%154%Growing
2022Q4₩2,285.2M+45.7%27+3.8%₩84.6M+40.3%0011%Growing
2022Q3₩2,623.2M+274.8%27+12.5%₩97.2M+233.2%1211%Growing
2022Q2₩2,367.1M+93.5%28+16.7%₩84.5M+65.8%3111%Growing
2022Q1₩1,272M+46.8%25+8.7%₩50.9M+35.1%0116%Growing
2021Q4₩1,568.1M26₩60.3M5215%
2021Q3₩699.9M24₩29.2M2213%
2021Q2₩1,223.4M24₩51M1013%
2021Q1₩866.3M23₩37.7M1213%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.