SEOUL COMMERCIAL AREA

홍대소상공인상점가 전통시장

마포구서교동· Area 35,891 m² · Area code 3130190 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩889.3M▼ -14.0% YoY
Stores15▲ +7.1% YoY
Sales per store₩59.3M▼ -19.8% YoY

Reading this area Stores rose 7.1% from a year earlier while estimated sales stayed about the same (-14.0%), so sales per store fell 19.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.0%
Stores▲ +7.1%
Sales per store▲ +28.8%
Market size
Estimated sales (quarter)
₩889.3M
vs 2024Q4
-14.0%
Estimated transactions
25,238
Per-store economics
Estimated sales per store
₩59.3M
vs a year ago
-19.8%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩598.7M – ₩1,265.2M
20212022202320242025
₩644.6M₩889.3M
Stores11 – 15
20212022202320242025
1415
Sales per store₩46M – ₩84.3M
20212022202320242025
₩46M₩59.3M
Openings0 – 3
20212022202320242025
03
Closings0 – 4
20212022202320242025
00
Franchise share14% – 40%
20212022202320242025
29%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.0%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
27% (4/15)
Movement
Openings (rate)
3 (16%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩1,111.9M₩889.3M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩74.1M₩59.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–111%
  • 11–1418%
  • 14–1714%
  • 17–2136%
  • 21–2421%
Age
  • 10s5%
  • 20s46%
  • 30s24%
  • 40s14%
  • 50s9%
  • 60+2%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon9%
  • Tue11%
  • Wed12%
  • Thu13%
  • Fri16%
  • Sat22%
  • Sun17%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩889.3M-14.0%15+7.1%₩59.3M-19.8%3027%Possible crowding
2025Q3₩792.5M-26.4%12-20.0%₩66M-8.0%1033%Shrinking
2025Q2₩698.3M-33.8%11-26.7%₩63.5M-9.7%0036%Shrinking
2025Q1₩818M-26.4%11-26.7%₩74.4M+0.3%0336%Shrinking
2024Q4₩1,034.6M-16.1%14-6.7%₩73.9M-10.1%1229%Shrinking
2024Q3₩1,077.3M-14.9%150.0%₩71.8M-14.9%0127%Mixed
2024Q2₩1,054.3M-4.2%15+7.1%₩70.3M-10.6%0133%Possible crowding
2024Q1₩1,111.9M-0.6%15+7.1%₩74.1M-7.2%2140%Possible crowding
2023Q4₩1,232.5M+5.5%150.0%₩82.2M+5.5%0033%Growing
2023Q3₩1,265.2M+9.6%15+7.1%₩84.3M+2.3%1033%Mixed
2023Q2₩1,101.1M+4.1%140.0%₩78.6M+4.1%2036%Growing
2023Q1₩1,118.2M+32.4%14+7.7%₩79.9M+22.9%0121%Growing
2022Q4₩1,168.3M+18.0%15+7.1%₩77.9M+10.2%1020%Growing
2022Q3₩1,153.9M+92.7%14+7.7%₩82.4M+79.0%1021%Growing
2022Q2₩1,057.9M+38.4%140.0%₩75.6M+38.4%1014%Growing
2022Q1₩844.7M+31.0%13-7.1%₩65M+41.1%0115%Mixed
2021Q4₩989.8M14₩70.7M1014%
2021Q3₩598.7M13₩46.1M1415%
2021Q2₩764.5M14₩54.6M1129%
2021Q1₩644.6M14₩46M0029%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.