SEOUL COMMERCIAL AREA

홍대소상공인상점가 전통시장

마포구서교동· Area 35,891 m² · Area code 3130190 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▲ +38.5%
Stores±0.0%
Sales per store▲ +38.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.8M – ₩69.8M
20212022202320242025
₩16.4M
Stores2 – 3
20212022202320242025
32
Sales per store₩4.3M – ₩23.3M
20212022202320242025
₩5.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩47.5M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩15.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–112%
  • 11–143%
  • 14–177%
  • 17–2128%
  • 21–2441%
Age
  • 10s12%
  • 20s39%
  • 30s24%
  • 40s8%
  • 50s14%
  • 60+3%
Weekday / weekend
  • Weekday45%
  • Weekend55%
Day of week
  • Mon14%
  • Tue7%
  • Wed7%
  • Thu6%
  • Fri10%
  • Sat31%
  • Sun24%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-33.3%010%
2025Q2₩22.7M-40.5%30.0%₩7.6M-40.5%000%Mixed
2025Q1₩34.3M-27.7%30.0%₩11.4M-27.7%000%Mixed
2024Q4₩41M-21.6%30.0%₩13.7M-21.6%000%Mixed
2024Q3₩47.2M-3.5%30.0%₩15.7M-3.5%000%Mixed
2024Q2₩38.2M-30.6%30.0%₩12.7M-30.6%000%Mixed
2024Q1₩47.5M-23.1%30.0%₩15.8M-23.1%000%Mixed
2023Q4₩52.3M-12.4%30.0%₩17.4M-12.4%000%Mixed
2023Q3₩49M-28.3%30.0%₩16.3M-28.3%000%Mixed
2023Q2₩55M-21.1%30.0%₩18.3M-21.1%000%Mixed
2023Q1₩61.7M+149.0%30.0%₩20.6M+149.0%000%Growing
2022Q4₩59.7M+22.0%30.0%₩19.9M+22.0%000%Growing
2022Q3₩68.3M+431.5%30.0%₩22.8M+431.5%000%Growing
2022Q2₩69.8M+287.2%30.0%₩23.3M+287.2%000%Growing
2022Q1₩24.8M+50.9%30.0%₩8.3M+50.9%000%Growing
2021Q4₩49M3₩16.3M000%
2021Q3₩12.8M3₩4.3M000%
2021Q2₩18M3₩6M000%
2021Q1₩16.4M3₩5.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.