SEOUL COMMERCIAL AREA

홍대소상공인상점가 전통시장

마포구서교동· Area 35,891 m² · Area code 3130190 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩165.2M▼ -2.7% YoY
Stores17±0.0% YoY
Sales per store₩9.7M▼ -2.7% YoY

Reading this area Against a year earlier, estimated sales -2.7%, stores 0.0% and sales per store -2.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.7%
Stores▲ +41.7%
Sales per store▼ -21.9%
Market size
Estimated sales (quarter)
₩165.2M
vs 2024Q4
-2.7%
Estimated transactions
6,731
Per-store economics
Estimated sales per store
₩9.7M
vs a year ago
-2.7%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩135M – ₩241.6M
20212022202320242025
₩149.2M₩165.2M
Stores12 – 20
20212022202320242025
1217
Sales per store₩8.4M – ₩15.1M
20212022202320242025
₩12.4M₩9.7M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩225.7M₩165.2M
Stores 2024 Q1 → 2025 Q4
2017
Sales per store 2024 Q1 → 2025 Q4
₩11.3M₩9.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1729%
  • 17–2145%
  • 21–243%
Age
  • 10s3%
  • 20s40%
  • 30s30%
  • 40s16%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon12%
  • Tue10%
  • Wed12%
  • Thu17%
  • Fri11%
  • Sat19%
  • Sun19%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩165.2M-2.7%170.0%₩9.7M-2.7%010%Mixed
2025Q3₩151.9M-18.8%18-10.0%₩8.4M-9.8%100%Shrinking
2025Q2₩162.1M-16.6%17-15.0%₩9.5M-1.9%000%Shrinking
2025Q1₩173.9M-23.0%17-15.0%₩10.2M-9.4%000%Shrinking
2024Q4₩169.8M-16.8%17-15.0%₩10M-2.1%030%Shrinking
2024Q3₩187M+7.2%200.0%₩9.4M+7.2%000%Growing
2024Q2₩194.5M+0.4%20+5.3%₩9.7M-4.7%000%Possible crowding
2024Q1₩225.7M-6.6%20+25.0%₩11.3M-25.3%000%Possible crowding
2023Q4₩204M+8.2%20+33.3%₩10.2M-18.8%000%Competition inflow
2023Q3₩174.5M-11.1%20+25.0%₩8.7M-28.9%100%Possible crowding
2023Q2₩193.8M-3.7%19+18.8%₩10.2M-18.9%300%Possible crowding
2023Q1₩241.6M+52.4%160.0%₩15.1M+52.4%100%Growing
2022Q4₩188.5M+15.6%15+7.1%₩12.6M+7.9%010%Growing
2022Q3₩196.4M+45.5%16+14.3%₩12.3M+27.3%110%Growing
2022Q2₩201.1M+23.1%16+23.1%₩12.6M-0.0%000%Mixed
2022Q1₩158.6M+6.3%16+33.3%₩9.9M-20.3%200%Competition inflow
2021Q4₩163.1M14₩11.6M000%
2021Q3₩135M14₩9.6M100%
2021Q2₩163.5M13₩12.6M100%
2021Q1₩149.2M12₩12.4M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.