SEOUL COMMERCIAL AREA

미성동 도깨비시장 골목형상점가 전통시장

관악구미성동· Area 24,874 m² · Area code 3130278 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩296.1M▼ -9.0% YoY
Stores17▲ +13.3% YoY
Sales per store₩17.4M▼ -19.7% YoY

Reading this area Stores rose 13.3% from a year earlier while estimated sales stayed about the same (-9.0%), so sales per store fell 19.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +9.4%
Stores▲ +6.3%
Sales per store▲ +3.0%
Market size
Estimated sales (quarter)
₩296.1M
vs 2024Q4
-9.0%
Estimated transactions
18,474
Per-store economics
Estimated sales per store
₩17.4M
vs a year ago
-19.7%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩257.3M – ₩343.4M
20212022202320242025
₩270.6M₩296.1M
Stores11 – 17
20212022202320242025
1617
Sales per store₩16.9M – ₩31.2M
20212022202320242025
₩16.9M₩17.4M
Openings0 – 3
20212022202320242025
32
Closings0 – 4
20212022202320242025
02
Franchise share18% – 36%
20212022202320242025
19%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.0%, stores YoY +13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+13.3%
Franchise share
18% (3/17)
Movement
Openings (rate)
2 (10%)
Closings (rate)
2 (10%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩273.1M₩296.1M
Stores 2024 Q1 → 2025 Q4
1217
Sales per store 2024 Q1 → 2025 Q4
₩22.8M₩17.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1435%
  • 14–1718%
  • 17–2135%
  • 21–244%
Age
  • 10s0%
  • 20s4%
  • 30s8%
  • 40s17%
  • 50s33%
  • 60+38%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon15%
  • Tue14%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat17%
  • Sun11%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩296.1M-9.0%17+13.3%₩17.4M-19.7%2218%Possible crowding
2025Q3₩307.7M+11.6%17+13.3%₩18.1M-1.6%1118%Mixed
2025Q2₩320.5M+18.1%16+14.3%₩20M+3.3%2119%Growing
2025Q1₩290.2M+6.3%15+25.0%₩19.3M-15.0%0020%Competition inflow
2024Q4₩325.4M+5.7%15+25.0%₩21.7M-15.4%1120%Competition inflow
2024Q3₩275.8M-11.5%15+25.0%₩18.4M-29.2%1020%Possible crowding
2024Q2₩271.5M-13.0%14+27.3%₩19.4M-31.7%2121%Possible crowding
2024Q1₩273.1M-5.3%12+9.1%₩22.8M-13.2%0033%Possible crowding
2023Q4₩307.8M-3.9%120.0%₩25.7M-3.9%0033%Mixed
2023Q3₩311.5M-9.3%12+9.1%₩26M-16.8%1033%Possible crowding
2023Q2₩312.1M-4.5%11-21.4%₩28.4M+21.5%2136%Shrinking
2023Q1₩288.4M+12.1%11-26.7%₩26.2M+52.8%0127%Mixed
2022Q4₩320.4M-3.1%12-20.0%₩26.7M+21.2%2125%Shrinking
2022Q3₩343.4M+17.9%11-26.7%₩31.2M+60.8%1427%Mixed
2022Q2₩326.9M+3.5%14-6.7%₩23.3M+10.9%1221%Mixed
2022Q1₩257.3M-4.9%15-6.3%₩17.2M+1.5%0020%Shrinking
2021Q4₩330.5M15₩22M0020%
2021Q3₩291.2M15₩19.4M0020%
2021Q2₩315.7M15₩21M0120%
2021Q1₩270.6M16₩16.9M3019%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.