SEOUL COMMERCIAL AREA

풍납시장 전통시장

송파구풍납1동· Area 120,813 m² · Area code 3130314 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩926.5M▲ +5.9% YoY
Stores21▼ -8.7% YoY
Sales per store₩44.1M▲ +16.0% YoY

Reading this area Against a year earlier, estimated sales +5.9%, stores -8.7% and sales per store +16.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.7%
Stores▼ -32.3%
Sales per store▲ +98.8%
Market size
Estimated sales (quarter)
₩926.5M
vs 2024Q4
+5.9%
Estimated transactions
24,505
Per-store economics
Estimated sales per store
₩44.1M
vs a year ago
+16.0%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩687.8M – ₩1,220.6M
20212022202320242025
₩687.8M₩926.5M
Stores21 – 34
20212022202320242025
3121
Sales per store₩22.2M – ₩44.1M
20212022202320242025
₩22.2M₩44.1M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share10% – 19%
20212022202320242025
10%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.9%, stores YoY -8.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
-8.7%
Franchise share
19% (4/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩724.4M₩926.5M
Stores 2024 Q1 → 2025 Q4
2321
Sales per store 2024 Q1 → 2025 Q4
₩31.5M₩44.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–113%
  • 11–1425%
  • 14–1710%
  • 17–2146%
  • 21–2415%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s15%
  • 50s31%
  • 60+39%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue14%
  • Wed17%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun9%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩926.5M+5.9%21-8.7%₩44.1M+16.0%0119%Mixed
2025Q3₩815.1M+13.3%22-4.3%₩37.1M+18.5%0018%Mixed
2025Q2₩815.7M+14.5%22-4.3%₩37.1M+19.7%0018%Mixed
2025Q1₩775.6M+7.1%22-4.3%₩35.3M+11.9%0118%Mixed
2024Q4₩874.8M+13.1%23-4.2%₩38M+18.0%0017%Mixed
2024Q3₩719.4M-21.9%23-8.0%₩31.3M-15.1%0017%Shrinking
2024Q2₩712.2M-27.4%23-17.9%₩31M-11.7%0017%Shrinking
2024Q1₩724.4M-27.1%23-25.8%₩31.5M-1.7%0117%Shrinking
2023Q4₩773.6M-36.6%24-22.6%₩32.2M-18.1%0117%Shrinking
2023Q3₩921M-0.7%25-16.7%₩36.8M+19.1%0316%Possible recovery
2023Q2₩981.6M-1.5%28-9.7%₩35.1M+9.1%0314%Possible recovery
2023Q1₩993.1M+27.9%31-3.1%₩32M+32.0%0013%Mixed
2022Q4₩1,220.6M+39.6%31-8.8%₩39.4M+53.1%2113%Mixed
2022Q3₩927.7M+15.6%30-9.1%₩30.9M+27.2%0113%Mixed
2022Q2₩996.1M+23.4%310.0%₩32.1M+23.4%0113%Growing
2022Q1₩776.6M+12.9%32+3.2%₩24.3M+9.4%1313%Growing
2021Q4₩874.2M34₩25.7M3212%
2021Q3₩802.3M33₩24.3M2012%
2021Q2₩807M31₩26M3213%
2021Q1₩687.8M31₩22.2M0110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.