SEOUL COMMERCIAL AREA

숙대입구 골목상권

용산구청파동· Area 173,542 m² · Area code 3110069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,393.3M▼ -3.1% YoY
Stores40▲ +8.1% YoY
Sales per store₩84.8M▼ -10.4% YoY

Reading this area Stores rose 8.1% from a year earlier while estimated sales stayed about the same (-3.1%), so sales per store fell 10.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +79.6%
Stores▲ +11.1%
Sales per store▲ +61.7%
Market size
Estimated sales (quarter)
₩3,393.3M
vs 2024Q4
-3.1%
Estimated transactions
135,785
Per-store economics
Estimated sales per store
₩84.8M
vs a year ago
-10.4%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,723.8M – ₩3,830.3M
20212022202320242025
₩1,889.2M₩3,393.3M
Stores36 – 40
20212022202320242025
3640
Sales per store₩47.9M – ₩103.5M
20212022202320242025
₩52.5M₩84.8M
Openings0 – 6
20212022202320242025
05
Closings0 – 4
20212022202320242025
04
Franchise share33% – 46%
20212022202320242025
36%35%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.1%, stores YoY +8.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
40
vs a year ago
+8.1%
Franchise share
35% (14/40)
Movement
Openings (rate)
5 (9%)
Closings (rate)
4 (7%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩3,242.4M₩3,393.3M
Stores 2024 Q1 → 2025 Q4
3940
Sales per store 2024 Q1 → 2025 Q4
₩83.1M₩84.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1430%
  • 14–1711%
  • 17–2144%
  • 21–2413%
Age
  • 10s4%
  • 20s32%
  • 30s21%
  • 40s14%
  • 50s16%
  • 60+14%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon16%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat13%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,393.3M-3.1%40+8.1%₩84.8M-10.4%5435%Possible crowding
2025Q3₩3,045.8M+1.8%390.0%₩78.1M+1.8%2436%Mixed
2025Q2₩3,566.2M-0.1%40+2.6%₩89.2M-2.6%3038%Mixed
2025Q1₩2,926.8M-9.7%37-5.1%₩79.1M-4.9%2441%Shrinking
2024Q4₩3,503M-7.9%37-2.6%₩94.7M-5.4%2346%Mixed
2024Q3₩2,992.3M-11.9%39+2.6%₩76.7M-14.2%4341%Mixed
2024Q2₩3,568.7M-6.8%39+5.4%₩91.5M-11.6%2438%Possible crowding
2024Q1₩3,242.4M+4.3%39+2.6%₩83.1M+1.6%5244%Mixed
2023Q4₩3,804.9M+16.0%38-5.0%₩100.1M+22.1%2239%Mixed
2023Q3₩3,397M+24.4%38+2.7%₩89.4M+21.1%1139%Growing
2023Q2₩3,830.3M+24.8%37-5.1%₩103.5M+31.5%3443%Mixed
2023Q1₩3,108.6M+48.3%38-2.6%₩81.8M+52.2%2342%Growing
2022Q4₩3,280.7M+35.9%40+5.3%₩82M+29.2%6238%Growing
2022Q3₩2,730.5M+58.4%37+2.8%₩73.8M+54.1%2338%Growing
2022Q2₩3,069.9M+28.8%39+8.3%₩78.7M+18.9%0033%Growing
2022Q1₩2,095.8M+10.9%39+8.3%₩53.7M+2.4%2133%Mixed
2021Q4₩2,413.2M38₩63.5M4134%
2021Q3₩1,723.8M36₩47.9M1233%
2021Q2₩2,382.9M36₩66.2M2236%
2021Q1₩1,889.2M36₩52.5M0036%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.