SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,506.9M▼ -16.3% YoY
Stores15▼ -11.8% YoY
Sales per store₩100.5M▼ -5.1% YoY

Reading this area Estimated sales fell 16.3% from a year earlier and stores fell 11.8%. Sales per store are down 5.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.8%
Stores±0.0%
Sales per store▲ +33.8%
Market size
Estimated sales (quarter)
₩1,506.9M
vs 2024Q4
-16.3%
Estimated transactions
54,457
Per-store economics
Estimated sales per store
₩100.5M
vs a year ago
-5.1%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,126.4M – ₩1,872.4M
20212022202320242025
₩1,126.4M₩1,506.9M
Stores12 – 18
20212022202320242025
1515
Sales per store₩75.1M – ₩144.6M
20212022202320242025
₩75.1M₩100.5M
Openings0 – 3
20212022202320242025
12
Closings0 – 4
20212022202320242025
04
Franchise share27% – 42%
20212022202320242025
27%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.3%, stores YoY -11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-11.8%
Franchise share
33% (5/15)
Movement
Openings (rate)
2 (10%)
Closings (rate)
4 (20%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,572.6M₩1,506.9M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩104.8M₩100.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–112%
  • 11–1424%
  • 14–1714%
  • 17–2146%
  • 21–2410%
Age
  • 10s1%
  • 20s11%
  • 30s12%
  • 40s19%
  • 50s26%
  • 60+31%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue14%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat19%
  • Sun14%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,506.9M-16.3%15-11.8%₩100.5M-5.1%2433%Shrinking
2025Q3₩1,529.7M-4.5%170.0%₩90M-4.5%0029%Mixed
2025Q2₩1,580.7M-12.8%170.0%₩93M-12.8%0129%Mixed
2025Q1₩1,478.9M-6.0%18+20.0%₩82.2M-21.6%1028%Possible crowding
2024Q4₩1,800.5M+3.1%17+21.4%₩105.9M-15.1%0029%Competition inflow
2024Q3₩1,601.6M+16.8%17+41.7%₩94.2M-17.6%0029%Competition inflow
2024Q2₩1,812.9M+4.5%17+41.7%₩106.6M-26.3%3029%Competition inflow
2024Q1₩1,572.6M-0.5%15+15.4%₩104.8M-13.7%1027%Possible crowding
2023Q4₩1,747.1M-6.7%14+7.7%₩124.8M-13.4%3129%Possible crowding
2023Q3₩1,371.5M-16.5%12-7.7%₩114.3M-9.6%1233%Shrinking
2023Q2₩1,735.3M+6.1%12-14.3%₩144.6M+23.7%0142%Mixed
2023Q1₩1,579.8M+21.6%130.0%₩121.5M+21.6%0038%Growing
2022Q4₩1,872.4M+30.7%130.0%₩144M+30.7%0038%Growing
2022Q3₩1,642.8M+32.4%13+8.3%₩126.4M+22.2%0138%Growing
2022Q2₩1,636M+24.1%14+7.7%₩116.9M+15.2%1036%Growing
2022Q1₩1,299.1M+15.3%13-13.3%₩99.9M+33.1%0038%Mixed
2021Q4₩1,432.4M13₩110.2M2138%
2021Q3₩1,241.1M12₩103.4M1142%
2021Q2₩1,318.3M13₩101.4M0231%
2021Q1₩1,126.4M15₩75.1M1027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.