SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩587.6M▼ -12.8% YoY
Stores3±0.0% YoY
Sales per store₩195.9M▼ -12.8% YoY

Reading this area Against a year earlier, estimated sales -12.8%, stores 0.0% and sales per store -12.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.9%
Stores±0.0%
Sales per store▲ +30.9%
Market size
Estimated sales (quarter)
₩587.6M
vs 2024Q4
-12.8%
Estimated transactions
37,723
Per-store economics
Estimated sales per store
₩195.9M
vs a year ago
-12.8%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩448.8M – ₩703.1M
20212022202320242025
₩448.8M₩587.6M
Stores3 – 4
20212022202320242025
33
Sales per store₩149.6M – ₩234.4M
20212022202320242025
₩149.6M₩195.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩676.5M₩587.6M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩169.1M₩195.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1429%
  • 14–1734%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s7%
  • 40s14%
  • 50s22%
  • 60+53%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon20%
  • Tue18%
  • Wed16%
  • Thu10%
  • Fri19%
  • Sat15%
  • Sun2%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩587.6M-12.8%30.0%₩195.9M-12.8%000%Mixed
2025Q3₩613M-12.8%30.0%₩204.3M-12.8%000%Mixed
2025Q2₩577.4M-15.1%3-25.0%₩192.5M+13.2%000%Shrinking
2025Q1₩652.2M-3.6%3-25.0%₩217.4M+28.6%000%Shrinking
2024Q4₩674.1M-3.9%30.0%₩224.7M-3.9%000%Mixed
2024Q3₩703.1M+1.2%30.0%₩234.4M+1.2%010%Mixed
2024Q2₩679.8M+0.1%4+33.3%₩170M-24.9%000%Possible crowding
2024Q1₩676.5M+4.3%4+33.3%₩169.1M-21.7%210%Competition inflow
2023Q4₩701.5M+5.0%30.0%₩233.8M+5.0%000%Growing
2023Q3₩694.5M+3.4%30.0%₩231.5M+3.4%000%Growing
2023Q2₩679.3M+19.3%30.0%₩226.4M+19.3%000%Growing
2023Q1₩648.4M-5.2%30.0%₩216.1M-5.2%000%Mixed
2022Q4₩667.9M+19.8%30.0%₩222.6M+19.8%000%Growing
2022Q3₩671.6M+31.0%30.0%₩223.9M+31.0%000%Growing
2022Q2₩569.4M+17.5%30.0%₩189.8M+17.5%000%Growing
2022Q1₩684.2M+52.4%30.0%₩228.1M+52.4%000%Growing
2021Q4₩557.7M3₩185.9M000%
2021Q3₩512.5M3₩170.8M000%
2021Q2₩484.7M3₩161.6M000%
2021Q1₩448.8M3₩149.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.