SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩55.8M▼ -30.7% YoY
Stores7▲ +16.7% YoY
Sales per store₩8M▼ -40.6% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-30.7%), so sales per store fell 40.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -48.5%
Stores±0.0%
Sales per store▼ -48.5%
Market size
Estimated sales (quarter)
₩55.8M
vs 2024Q4
-30.7%
Estimated transactions
212
Per-store economics
Estimated sales per store
₩8M
vs a year ago
-40.6%
Per transaction
₩263K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩51.5M – ₩268.7M
20212022202320242025
₩108.2M₩55.8M
Stores6 – 7
20212022202320242025
77
Sales per store₩8M – ₩44.8M
20212022202320242025
₩15.5M₩8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.7%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩134.3M₩55.8M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩22.4M₩8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–1735%
  • 17–2150%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s9%
  • 40s83%
  • 50s8%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue27%
  • Wed22%
  • Thu17%
  • Fri13%
  • Sat0%
  • Sun0%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩55.8M-30.7%7+16.7%₩8M-40.6%000%Possible crowding
2025Q3₩76.6M-71.5%7+16.7%₩10.9M-75.6%000%Possible crowding
2025Q2₩68.7M-40.0%7+16.7%₩9.8M-48.6%100%Possible crowding
2025Q1₩51.5M-61.6%60.0%₩8.6M-61.6%000%Mixed
2024Q4₩80.5M-23.4%60.0%₩13.4M-23.4%000%Mixed
2024Q3₩268.7M+71.7%60.0%₩44.8M+71.7%000%Growing
2024Q2₩114.5M-24.0%60.0%₩19.1M-24.0%000%Mixed
2024Q1₩134.3M-14.8%60.0%₩22.4M-14.8%000%Mixed
2023Q4₩105M-28.8%60.0%₩17.5M-28.8%110%Mixed
2023Q3₩156.5M-3.6%6-14.3%₩26.1M+12.5%000%Shrinking
2023Q2₩150.5M-21.1%6-14.3%₩25.1M-8.0%000%Shrinking
2023Q1₩157.6M+2.9%6-14.3%₩26.3M+20.0%110%Possible recovery
2022Q4₩147.5M-19.7%6-14.3%₩24.6M-6.3%010%Shrinking
2022Q3₩162.2M+66.1%70.0%₩23.2M+66.1%000%Growing
2022Q2₩190.8M+36.4%70.0%₩27.3M+36.4%000%Growing
2022Q1₩153.2M+41.6%70.0%₩21.9M+41.6%000%Growing
2021Q4₩183.6M7₩26.2M000%
2021Q3₩97.7M7₩14M000%
2021Q2₩139.9M7₩20M000%
2021Q1₩108.2M7₩15.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.