SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩71.1M▼ -20.5% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.3%
Stores▼ -100.0%
Sales per store
Market size
Estimated sales (quarter)
₩71.1M
vs 2024Q4
-20.5%
Estimated transactions
2,513
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩50M – ₩102.2M
20212022202320242025
₩50M₩71.1M
Stores0 – 3
20212022202320242025
30
Sales per store₩16.7M – ₩96.6M
20212022202320242025
₩16.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share100% – 300%
20212022202320242025
100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.5%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩83.5M₩71.1M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–142%
  • 14–1715%
  • 17–2152%
  • 21–2430%
Age
  • 10s3%
  • 20s18%
  • 30s11%
  • 40s27%
  • 50s23%
  • 60+18%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon6%
  • Tue11%
  • Wed17%
  • Thu14%
  • Fri17%
  • Sat18%
  • Sun18%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩71.1M-20.5%000
2025Q3₩83.6M-15.2%000
2025Q2₩66.4M-35.0%000
2025Q1₩65.6M-21.4%000
2024Q4₩89.4M001
2024Q3₩98.6M010
2024Q2₩102.2M000
2024Q1₩83.5M020
2023Q4000
2023Q30-100.0%00
2023Q20-100.0%00
2023Q10-100.0%00
2022Q40-100.0%01
2022Q31-50.0%01100%
2022Q2₩78.3M-18.7%1-50.0%₩78.3M+62.6%01200%Shrinking
2022Q1₩76.9M+53.9%1-66.7%₩76.9M+361.7%00300%Mixed
2021Q4₩96.6M1₩96.6M01300%
2021Q3₩97.4M2₩48.7M00150%
2021Q2₩96.3M2₩48.2M12150%
2021Q1₩50M3₩16.7M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.