SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩24M▲ +25.9% YoY
Stores3±0.0% YoY
Sales per store₩8M▲ +25.9% YoY

Reading this area Estimated sales rose 25.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 25.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -69.5%
Stores▼ -25.0%
Sales per store▼ -59.4%
Market size
Estimated sales (quarter)
₩24M
vs 2024Q4
+25.9%
Estimated transactions
201
Per-store economics
Estimated sales per store
₩8M
vs a year ago
+25.9%
Per transaction
₩119K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.7M – ₩228.7M
20212022202320242025
₩78.6M₩24M
Stores2 – 6
20212022202320242025
43
Sales per store₩5.8M – ₩76.2M
20212022202320242025
₩19.6M₩8M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
11
Franchise share0% – 100%
20212022202320242025
50%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
1 (33%)
Closings (rate)
1 (33%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩33.6M₩24M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩16.8M₩8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1415%
  • 14–1734%
  • 17–2151%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s23%
  • 40s71%
  • 50s6%
  • 60+0%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon17%
  • Tue29%
  • Wed5%
  • Thu5%
  • Fri31%
  • Sat14%
  • Sun0%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩24M+25.9%30.0%₩8M+25.9%110%Growing
2025Q3₩25.1M+8.5%2-33.3%₩12.6M+62.7%0150%Mixed
2025Q2₩11.7M-65.5%20.0%₩5.8M-65.5%00100%Mixed
2025Q1₩16.1M-52.1%20.0%₩8.1M-52.1%01100%Mixed
2024Q4₩19M-50.8%30.0%₩6.3M-50.8%0067%Mixed
2024Q3₩23.2M-33.2%30.0%₩7.7M-33.2%1067%Mixed
2024Q2₩33.9M-85.2%2-33.3%₩17M-77.7%00100%Shrinking
2024Q1₩33.6M-72.6%2-33.3%₩16.8M-58.8%01100%Shrinking
2023Q4₩38.7M-64.0%3-25.0%₩12.9M-52.0%0067%Shrinking
2023Q3₩34.7M-70.6%3-40.0%₩11.6M-50.9%0067%Shrinking
2023Q2₩228.7M+53.3%3-50.0%₩76.2M+206.7%0067%Mixed
2023Q1₩122.6M+47.6%3-40.0%₩40.9M+146.0%0167%Mixed
2022Q4₩107.4M+96.4%4-20.0%₩26.9M+145.5%0150%Mixed
2022Q3₩117.7M+26.6%50.0%₩23.5M+26.6%0140%Growing
2022Q2₩149.2M+117.4%6+20.0%₩24.9M+81.1%1033%Growing
2022Q1₩83.1M+5.7%5+25.0%₩16.6M-15.5%0040%Competition inflow
2021Q4₩54.7M5₩10.9M0040%
2021Q3₩93M5₩18.6M0040%
2021Q2₩68.6M5₩13.7M1040%
2021Q1₩78.6M4₩19.6M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.