SEOUL COMMERCIAL AREA

서경대학교 골목상권

성북구정릉4동· Area 193,247 m² · Area code 3110294 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩236.6M▲ +29.4% YoY
Stores4±0.0% YoY
Sales per store₩59.2M▲ +29.4% YoY

Reading this area Estimated sales rose 29.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 29.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +311.5%
Stores▼ -33.3%
Sales per store▲ +517.3%
Market size
Estimated sales (quarter)
₩236.6M
vs 2024Q4
+29.4%
Estimated transactions
4,216
Per-store economics
Estimated sales per store
₩59.2M
vs a year ago
+29.4%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57.5M – ₩356.6M
20212022202320242025
₩57.5M₩236.6M
Stores4 – 7
20212022202320242025
64
Sales per store₩8.7M – ₩89.2M
20212022202320242025
₩9.6M₩59.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share14% – 25%
20212022202320242025
17%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩181.1M₩236.6M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩30.2M₩59.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0645%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2115%
  • 21–2440%
Age
  • 10s0%
  • 20s12%
  • 30s13%
  • 40s13%
  • 50s24%
  • 60+38%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon13%
  • Tue10%
  • Wed14%
  • Thu11%
  • Fri14%
  • Sat17%
  • Sun20%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩236.6M+29.4%40.0%₩59.2M+29.4%0025%Growing
2025Q3₩224.5M+28.1%4-20.0%₩56.1M+60.1%0025%Mixed
2025Q2₩356.6M+118.3%4-33.3%₩89.2M+227.5%0025%Mixed
2025Q1₩174.2M-3.8%4-33.3%₩43.5M+44.3%0025%Shrinking
2024Q4₩182.8M-12.7%4-33.3%₩45.7M+31.0%0125%Shrinking
2024Q3₩175.2M-6.3%5-16.7%₩35M+12.4%0120%Shrinking
2024Q2₩163.3M-11.2%60.0%₩27.2M-11.2%0017%Mixed
2024Q1₩181.1M-15.0%6-14.3%₩30.2M-0.8%0017%Shrinking
2023Q4₩209.4M+47.5%6-14.3%₩34.9M+72.1%0017%Mixed
2023Q3₩187M+40.6%6-14.3%₩31.2M+64.1%0017%Mixed
2023Q2₩183.9M+27.0%6-14.3%₩30.6M+48.2%0117%Mixed
2023Q1₩213M+250.3%70.0%₩30.4M+250.3%0014%Growing
2022Q4₩142M-18.5%7+16.7%₩20.3M-30.1%0014%Possible crowding
2022Q3₩133M+72.2%7+16.7%₩19M+47.6%0014%Growing
2022Q2₩144.7M+142.1%7+16.7%₩20.7M+107.5%0014%Growing
2022Q1₩60.8M+5.7%7+16.7%₩8.7M-9.4%1014%Competition inflow
2021Q4₩174.1M6₩29M0017%
2021Q3₩77.2M6₩12.9M0017%
2021Q2₩59.8M6₩10M0017%
2021Q1₩57.5M6₩9.6M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.