SEOUL COMMERCIAL AREA

연희대우아파트앞 골목상권

서대문구신촌동· Area 117,804 m² · Area code 3110509 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,068.7M▲ +64.1% YoY
Stores15▲ +15.4% YoY
Sales per store₩71.2M▲ +42.3% YoY

Reading this area Estimated sales rose 64.1% from a year earlier while stores were up 15.4%, so sales per store also rose 42.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +458.6%
Stores▲ +36.4%
Sales per store▲ +309.7%
Market size
Estimated sales (quarter)
₩1,068.7M
vs 2024Q4
+64.1%
Estimated transactions
70,245
Per-store economics
Estimated sales per store
₩71.2M
vs a year ago
+42.3%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩191.3M – ₩1,892.6M
20212022202320242025
₩191.3M₩1,068.7M
Stores11 – 15
20212022202320242025
1115
Sales per store₩17.4M – ₩135.2M
20212022202320242025
₩17.4M₩71.2M
Openings0 – 4
20212022202320242025
01
Closings0 – 2
20212022202320242025
11
Franchise share0% – 9%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +64.1%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
7% (1/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,549.8M₩1,068.7M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩110.7M₩71.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1441%
  • 14–1722%
  • 17–2134%
  • 21–242%
Age
  • 10s4%
  • 20s29%
  • 30s21%
  • 40s12%
  • 50s18%
  • 60+16%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue17%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat15%
  • Sun10%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,068.7M+64.1%15+15.4%₩71.2M+42.3%117%Growing
2025Q3₩458.3M-22.9%15+25.0%₩30.6M-38.3%307%Possible crowding
2025Q2₩523.4M-36.0%120.0%₩43.6M-36.0%008%Mixed
2025Q1₩541.6M-65.1%12-14.3%₩45.1M-59.2%008%Shrinking
2024Q4₩651.1M-62.2%13-13.3%₩50.1M-56.4%108%Shrinking
2024Q3₩594.1M-68.2%12-14.3%₩49.5M-62.9%008%Shrinking
2024Q2₩818.1M-56.8%12-14.3%₩68.2M-49.6%028%Shrinking
2024Q1₩1,549.8M+32.5%14-6.7%₩110.7M+41.9%127%Mixed
2023Q4₩1,721.4M+11.2%150.0%₩114.8M+11.2%107%Growing
2023Q3₩1,870.3M+38.6%140.0%₩133.6M+38.6%117%Growing
2023Q2₩1,892.6M+39.6%140.0%₩135.2M+39.6%017%Growing
2023Q1₩1,169.8M+21.4%15+7.1%₩78M+13.3%007%Growing
2022Q4₩1,548.2M+33.4%15+7.1%₩103.2M+24.5%107%Growing
2022Q3₩1,349.3M+88.0%14+27.3%₩96.4M+47.7%117%Growing
2022Q2₩1,355.6M+198.0%14+16.7%₩96.8M+155.4%117%Growing
2022Q1₩963.2M+403.5%14+27.3%₩68.8M+295.6%007%Growing
2021Q4₩1,160.4M14₩82.9M417%
2021Q3₩717.8M11₩65.3M119%
2021Q2₩455M12₩37.9M210%
2021Q1₩191.3M11₩17.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.