SEOUL COMMERCIAL AREA

연희대우아파트앞 골목상권

서대문구신촌동· Area 117,804 m² · Area code 3110509 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩95.1M▲ +20.8% YoY
Stores5▲ +25.0% YoY
Sales per store₩19M▼ -3.4% YoY

Reading this area Estimated sales rose 20.8% from a year earlier, but stores rose 25.0%. The market grew, yet stores grew faster, so sales per store fell 3.4%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.6%
Stores▼ -16.7%
Sales per store▲ +32.7%
Market size
Estimated sales (quarter)
₩95.1M
vs 2024Q4
+20.8%
Estimated transactions
4,302
Per-store economics
Estimated sales per store
₩19M
vs a year ago
-3.4%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩58.7M – ₩100.6M
20212022202320242025
₩86M₩95.1M
Stores4 – 6
20212022202320242025
65
Sales per store₩9.8M – ₩24.5M
20212022202320242025
₩14.3M₩19M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.8%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩97.8M₩95.1M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩24.5M₩19M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1412%
  • 14–175%
  • 17–2141%
  • 21–2437%
Age
  • 10s2%
  • 20s35%
  • 30s31%
  • 40s14%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri19%
  • Sat23%
  • Sun7%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩95.1M+20.8%5+25.0%₩19M-3.4%000%Competition inflow
2025Q3₩100.6M+33.7%5+25.0%₩20.1M+7.0%000%Growing
2025Q2₩97.1M+42.6%5+25.0%₩19.4M+14.0%000%Growing
2025Q1₩75.1M-23.2%5+25.0%₩15M-38.5%100%Possible crowding
2024Q4₩78.7M-8.8%40.0%₩19.7M-8.8%000%Mixed
2024Q3₩75.2M+2.6%40.0%₩18.8M+2.6%000%Mixed
2024Q2₩68.1M-14.3%40.0%₩17M-14.3%000%Mixed
2024Q1₩97.8M+12.7%4-20.0%₩24.5M+40.8%000%Mixed
2023Q4₩86.3M-0.0%4-20.0%₩21.6M+24.9%000%Possible recovery
2023Q3₩73.3M-17.7%4-20.0%₩18.3M+2.8%000%Shrinking
2023Q2₩79.4M-16.2%4-20.0%₩19.9M+4.8%010%Shrinking
2023Q1₩86.8M+23.9%50.0%₩17.4M+23.9%000%Growing
2022Q4₩86.3M+13.7%5-16.7%₩17.3M+36.4%000%Mixed
2022Q3₩89.1M+51.8%5-16.7%₩17.8M+82.2%000%Mixed
2022Q2₩94.7M+20.3%5-16.7%₩18.9M+44.4%010%Mixed
2022Q1₩70.1M-18.5%5-16.7%₩14M-2.2%0120%Shrinking
2021Q4₩75.9M6₩12.7M1017%
2021Q3₩58.7M6₩9.8M000%
2021Q2₩78.7M6₩13.1M000%
2021Q1₩86M6₩14.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.