SEOUL COMMERCIAL AREA

연희대우아파트앞 골목상권

서대문구신촌동· Area 117,804 m² · Area code 3110509 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩79.7M▼ -18.8% YoY
Stores1±0.0% YoY
Sales per store₩79.7M▼ -18.8% YoY

Reading this area Against a year earlier, estimated sales -18.8%, stores 0.0% and sales per store -18.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q4 → 2025 Q4
Estimated sales▲ +16.9%
Stores±0.0%
Sales per store▲ +16.9%
Market size
Estimated sales (quarter)
₩79.7M
vs 2024Q4
-18.8%
Estimated transactions
7,381
Per-store economics
Estimated sales per store
₩79.7M
vs a year ago
-18.8%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩58.6M – ₩99.6M
20212022202320242025
₩79.7M
Stores1 – 1
20212022202320242025
11
Sales per store₩58.6M – ₩99.6M
20212022202320242025
₩79.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share100% – 300%
20212022202320242025
100%300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
300% (3/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩82.9M₩79.7M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩82.9M₩79.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1713%
  • 17–2160%
  • 21–2426%
Age
  • 10s8%
  • 20s29%
  • 30s26%
  • 40s15%
  • 50s20%
  • 60+3%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue2%
  • Wed16%
  • Thu17%
  • Fri20%
  • Sat19%
  • Sun15%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩79.7M-18.8%10.0%₩79.7M-18.8%00300%Mixed
2025Q3₩64.1M-28.4%10.0%₩64.1M-28.4%00300%Mixed
2025Q2₩59.1M-33.1%10.0%₩59.1M-33.1%00300%Mixed
2025Q1₩58.6M-29.4%10.0%₩58.6M-29.4%00300%Mixed
2024Q4₩98.1M+4.1%10.0%₩98.1M+4.1%00300%Growing
2024Q3₩89.5M+0.9%10.0%₩89.5M+0.9%00300%Mixed
2024Q2₩88.3M-11.3%10.0%₩88.3M-11.3%00300%Mixed
2024Q1₩82.9M+10.4%10.0%₩82.9M+10.4%00300%Growing
2023Q4₩94.3M+38.4%10.0%₩94.3M+38.4%00300%Growing
2023Q3₩88.7M10.0%₩88.7M00300%
2023Q2₩99.6M10.0%₩99.6M00300%
2023Q1₩75.1M10.0%₩75.1M00300%
2022Q4₩68.1M10.0%₩68.1M10300%
2022Q310.0%10200%
2022Q210.0%00100%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.