SEOUL COMMERCIAL AREA

연희대우아파트앞 골목상권

서대문구신촌동· Area 117,804 m² · Area code 3110509 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩31M▼ -13.0% YoY
Stores6±0.0% YoY
Sales per store₩5.2M▼ -13.0% YoY

Reading this area Against a year earlier, estimated sales -13.0%, stores 0.0% and sales per store -13.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -10.0%
Stores▲ +100.0%
Sales per store▼ -55.0%
Market size
Estimated sales (quarter)
₩31M
vs 2024Q4
-13.0%
Estimated transactions
1,772
Per-store economics
Estimated sales per store
₩5.2M
vs a year ago
-13.0%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27.8M – ₩43.9M
20212022202320242025
₩34.4M₩31M
Stores3 – 6
20212022202320242025
36
Sales per store₩4.6M – ₩14.6M
20212022202320242025
₩11.5M₩5.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩41.3M₩31M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩6.9M₩5.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1441%
  • 14–1719%
  • 17–2138%
  • 21–241%
Age
  • 10s4%
  • 20s24%
  • 30s35%
  • 40s13%
  • 50s14%
  • 60+10%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon5%
  • Tue0%
  • Wed19%
  • Thu16%
  • Fri13%
  • Sat20%
  • Sun27%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩31M-13.0%60.0%₩5.2M-13.0%000%Mixed
2025Q3₩33.3M+6.0%60.0%₩5.6M+6.0%000%Growing
2025Q2₩27.8M-23.2%60.0%₩4.6M-23.2%000%Mixed
2025Q1₩32.3M-21.7%60.0%₩5.4M-21.7%000%Mixed
2024Q4₩35.6M-11.2%60.0%₩5.9M-11.2%000%Mixed
2024Q3₩31.4M-15.6%60.0%₩5.2M-15.6%000%Mixed
2024Q2₩36.2M-6.6%60.0%₩6M-6.6%000%Mixed
2024Q1₩41.3M+31.0%60.0%₩6.9M+31.0%000%Growing
2023Q4₩40.1M+20.1%60.0%₩6.7M+20.1%000%Growing
2023Q3₩37.3M+4.6%60.0%₩6.2M+4.6%000%Growing
2023Q2₩38.8M+9.4%6+20.0%₩6.5M-8.9%000%Competition inflow
2023Q1₩31.5M+2.2%6+20.0%₩5.3M-14.9%000%Possible crowding
2022Q4₩33.4M-23.9%6+20.0%₩5.6M-36.6%000%Possible crowding
2022Q3₩35.6M-3.1%6+20.0%₩5.9M-19.2%100%Possible crowding
2022Q2₩35.5M-19.2%5+66.7%₩7.1M-51.5%000%Possible crowding
2022Q1₩30.8M-10.4%5+66.7%₩6.2M-46.3%000%Possible crowding
2021Q4₩43.9M5₩8.8M000%
2021Q3₩36.8M5₩7.4M200%
2021Q2₩43.9M3₩14.6M000%
2021Q1₩34.4M3₩11.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.