SEOUL COMMERCIAL AREA

홍대부속여중고앞 골목상권

마포구서교동· Area 112,569 m² · Area code 3110557 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,044.5M▼ -8.0% YoY
Stores35▼ -10.3% YoY
Sales per store₩29.8M▲ +2.5% YoY

Reading this area Estimated sales fell 8.0% from a year earlier and stores fell 10.3%. Sales per store are about the same at +2.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +25.4%
Stores▲ +9.4%
Sales per store▲ +14.6%
Market size
Estimated sales (quarter)
₩1,044.5M
vs 2024Q4
-8.0%
Estimated transactions
36,081
Per-store economics
Estimated sales per store
₩29.8M
vs a year ago
+2.5%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩833M – ₩1,199.5M
20212022202320242025
₩833M₩1,044.5M
Stores32 – 39
20212022202320242025
3235
Sales per store₩23.3M – ₩34.8M
20212022202320242025
₩26M₩29.8M
Openings0 – 5
20212022202320242025
50
Closings0 – 5
20212022202320242025
21
Franchise share8% – 16%
20212022202320242025
16%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.0%, stores YoY -10.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
-10.3%
Franchise share
11% (4/35)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,112.4M₩1,044.5M
Stores 2024 Q1 → 2025 Q4
3235
Sales per store 2024 Q1 → 2025 Q4
₩34.8M₩29.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1426%
  • 14–177%
  • 17–2141%
  • 21–2420%
Age
  • 10s1%
  • 20s16%
  • 30s29%
  • 40s28%
  • 50s16%
  • 60+10%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon14%
  • Tue15%
  • Wed14%
  • Thu15%
  • Fri14%
  • Sat15%
  • Sun13%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,044.5M-8.0%35-10.3%₩29.8M+2.5%0111%Shrinking
2025Q3₩1,184.3M+11.2%36-5.3%₩32.9M+17.4%1211%Mixed
2025Q2₩1,049.2M-9.9%37+8.8%₩28.4M-17.2%2111%Possible crowding
2025Q1₩980.5M-11.9%37+15.6%₩26.5M-23.8%248%Possible crowding
2024Q4₩1,135.4M+11.5%39+11.4%₩29.1M+0.1%108%Mixed
2024Q3₩1,064.9M+15.0%38+8.6%₩28M+5.9%418%Growing
2024Q2₩1,165M-1.2%34-8.1%₩34.3M+7.5%3112%Possible recovery
2024Q1₩1,112.4M-7.3%32-15.8%₩34.8M+10.1%1413%Shrinking
2023Q4₩1,018.4M-15.0%35-2.8%₩29.1M-12.6%3311%Mixed
2023Q3₩925.8M-21.1%350.0%₩26.5M-21.1%1311%Mixed
2023Q2₩1,178.9M+5.3%37+2.8%₩31.9M+2.5%1211%Mixed
2023Q1₩1,199.5M+37.0%38+8.6%₩31.6M+26.2%3111%Growing
2022Q4₩1,198.1M+14.4%360.0%₩33.3M+14.4%1011%Growing
2022Q3₩1,172.7M+35.8%35-5.4%₩33.5M+43.5%1211%Mixed
2022Q2₩1,119.1M+9.4%36+5.9%₩31.1M+3.3%1011%Growing
2022Q1₩875.4M+5.1%35+9.4%₩25M-3.9%3511%Competition inflow
2021Q4₩1,047.1M36₩29.1M0114%
2021Q3₩863.8M37₩23.3M3014%
2021Q2₩1,023.1M34₩30.1M2015%
2021Q1₩833M32₩26M5216%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.