SEOUL COMMERCIAL AREA

삼청동 발달상권

종로구삼청동· Area 251,643 m² · Area code 3120005 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,583.7M▲ +6.3% YoY
Stores54▲ +14.9% YoY
Sales per store₩103.4M▼ -7.5% YoY

Reading this area Estimated sales rose 6.3% from a year earlier, but stores rose 14.9%. The market grew, yet stores grew faster, so sales per store fell 7.5%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +252.9%
Stores▲ +31.7%
Sales per store▲ +168.0%
Market size
Estimated sales (quarter)
₩5,583.7M
vs 2024Q4
+6.3%
Estimated transactions
128,121
Per-store economics
Estimated sales per store
₩103.4M
vs a year ago
-7.5%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,582M – ₩6,546.5M
20212022202320242025
₩1,582M₩5,583.7M
Stores41 – 54
20212022202320242025
4154
Sales per store₩38.6M – ₩128.4M
20212022202320242025
₩38.6M₩103.4M
Openings0 – 4
20212022202320242025
04
Closings0 – 3
20212022202320242025
13
Franchise share4% – 7%
20212022202320242025
7%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.3%, stores YoY +14.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
54
vs a year ago
+14.9%
Franchise share
4% (2/54)
Movement
Openings (rate)
4 (7%)
Closings (rate)
3 (5%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩3,717.4M₩5,583.7M
Stores 2024 Q1 → 2025 Q4
4754
Sales per store 2024 Q1 → 2025 Q4
₩79.1M₩103.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1445%
  • 14–1717%
  • 17–2130%
  • 21–243%
Age
  • 10s0%
  • 20s9%
  • 30s20%
  • 40s19%
  • 50s25%
  • 60+27%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue13%
  • Wed14%
  • Thu13%
  • Fri15%
  • Sat19%
  • Sun17%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,583.7M+6.3%54+14.9%₩103.4M-7.5%434%Competition inflow
2025Q3₩4,773.7M+18.1%53+15.2%₩90.1M+2.5%204%Mixed
2025Q2₩6,546.5M+32.3%51+10.9%₩128.4M+19.3%224%Growing
2025Q1₩4,064.5M+9.3%50+6.4%₩81.3M+2.8%304%Mixed
2024Q4₩5,255M+6.4%470.0%₩111.8M+6.4%214%Growing
2024Q3₩4,041M+8.5%460.0%₩87.8M+8.5%004%Growing
2024Q2₩4,948.4M+7.9%46+2.2%₩107.6M+5.6%014%Growing
2024Q1₩3,717.4M+12.3%47+4.4%₩79.1M+7.5%004%Growing
2023Q4₩4,936.6M+18.1%47+6.8%₩105M+10.5%104%Growing
2023Q3₩3,725M+5.1%46+7.0%₩81M-1.8%104%Mixed
2023Q2₩4,585.6M+5.8%45+4.7%₩101.9M+1.1%114%Mixed
2023Q1₩3,309.9M+68.1%45+4.7%₩73.6M+60.6%214%Growing
2022Q4₩4,181.6M+53.4%44+4.8%₩95M+46.4%225%Growing
2022Q3₩3,545.9M+86.9%43-2.3%₩82.5M+91.2%117%Growing
2022Q2₩4,335.8M+100.5%430.0%₩100.8M+100.5%007%Growing
2022Q1₩1,969.5M+24.5%43+4.9%₩45.8M+18.7%107%Growing
2021Q4₩2,726.4M42₩64.9M027%
2021Q3₩1,897.5M44₩43.1M107%
2021Q2₩2,162.8M43₩50.3M207%
2021Q1₩1,582M41₩38.6M017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.