SEOUL COMMERCIAL AREA

삼청동 발달상권

종로구삼청동· Area 251,643 m² · Area code 3120005 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩139.9M▼ -22.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩28M▼ -6.6% YoY

Reading this area Estimated sales fell 22.2% from a year earlier and stores fell 16.7%. Sales per store are down 6.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +259.7%
Stores▲ +400.0%
Sales per store▼ -28.1%
Market size
Estimated sales (quarter)
₩139.9M
vs 2024Q4
-22.2%
Estimated transactions
787
Per-store economics
Estimated sales per store
₩28M
vs a year ago
-6.6%
Per transaction
₩178K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩38.9M – ₩179.8M
20212022202320242025
₩38.9M₩139.9M
Stores1 – 6
20212022202320242025
15
Sales per store₩20.1M – ₩115.7M
20212022202320242025
₩38.9M₩28M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share17% – 200%
20212022202320242025
200%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩124.5M₩139.9M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩20.7M₩28M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–142%
  • 14–1713%
  • 17–2144%
  • 21–2441%
Age
  • 10s0%
  • 20s32%
  • 30s54%
  • 40s5%
  • 50s8%
  • 60+1%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon5%
  • Tue2%
  • Wed17%
  • Thu19%
  • Fri9%
  • Sat29%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩139.9M-22.2%5-16.7%₩28M-6.6%0020%Shrinking
2025Q3₩109.7M-9.0%5-16.7%₩21.9M+9.2%0120%Shrinking
2025Q2₩179.5M+23.9%60.0%₩29.9M+23.9%0017%Growing
2025Q1₩130.9M+5.1%60.0%₩21.8M+5.1%0017%Growing
2024Q4₩179.8M+47.5%6+20.0%₩30M+23.0%0017%Growing
2024Q3₩120.6M+1.2%6+50.0%₩20.1M-32.5%0017%Possible crowding
2024Q2₩144.9M-14.4%6+50.0%₩24.1M-42.9%0017%Possible crowding
2024Q1₩124.5M-10.6%6+50.0%₩20.7M-40.4%1017%Possible crowding
2023Q4₩121.9M+31.7%5+25.0%₩24.4M+5.4%1020%Growing
2023Q3₩119.1M+59.9%4+300.0%₩29.8M-60.0%0125%Competition inflow
2023Q2₩169.2M+46.3%4+300.0%₩42.3M-63.4%1150%Competition inflow
2023Q1₩139.2M+167.9%4+300.0%₩34.8M-33.0%0050%Competition inflow
2022Q4₩92.5M+33.1%4+300.0%₩23.1M-66.7%3050%Competition inflow
2022Q3₩74.5M+14.8%10.0%₩74.5M+14.8%00200%Growing
2022Q2₩115.7M+86.7%10.0%₩115.7M+86.7%00200%Growing
2022Q1₩52M+33.6%10.0%₩52M+33.6%00200%Growing
2021Q4₩69.5M1₩69.5M00200%
2021Q3₩64.9M1₩64.9M00200%
2021Q2₩62M1₩62M00200%
2021Q1₩38.9M1₩38.9M01200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.