SEOUL COMMERCIAL AREA

삼청동 발달상권

종로구삼청동· Area 251,643 m² · Area code 3120005 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩308.9M▼ -28.6% YoY
Stores8±0.0% YoY
Sales per store₩38.6M▼ -28.6% YoY

Reading this area Against a year earlier, estimated sales -28.6%, stores 0.0% and sales per store -28.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.5%
Stores▼ -27.3%
Sales per store▲ +25.8%
Market size
Estimated sales (quarter)
₩308.9M
vs 2024Q4
-28.6%
Estimated transactions
13,351
Per-store economics
Estimated sales per store
₩38.6M
vs a year ago
-28.6%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩183.9M – ₩742M
20212022202320242025
₩337.7M₩308.9M
Stores7 – 11
20212022202320242025
118
Sales per store₩23M – ₩92.7M
20212022202320242025
₩30.7M₩38.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share18% – 50%
20212022202320242025
18%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
50% (4/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩359.9M₩308.9M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩45M₩38.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1453%
  • 14–1726%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s20%
  • 40s28%
  • 50s20%
  • 60+26%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon8%
  • Tue11%
  • Wed14%
  • Thu10%
  • Fri24%
  • Sat17%
  • Sun17%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩308.9M-28.6%80.0%₩38.6M-28.6%0050%Mixed
2025Q3₩183.9M-42.0%8+14.3%₩23M-49.2%1150%Possible crowding
2025Q2₩453.4M+9.7%8+14.3%₩56.7M-4.0%0050%Competition inflow
2025Q1₩288.4M-19.9%80.0%₩36M-19.9%1050%Mixed
2024Q4₩432.9M-16.5%80.0%₩54.1M-16.5%1038%Mixed
2024Q3₩317M-38.2%7-22.2%₩45.3M-20.5%0043%Shrinking
2024Q2₩413.5M-41.9%7-12.5%₩59.1M-33.6%0143%Shrinking
2024Q1₩359.9M-36.3%80.0%₩45M-36.3%0038%Mixed
2023Q4₩518.5M-28.5%80.0%₩64.8M-28.5%0238%Mixed
2023Q3₩512.7M-10.5%9+12.5%₩57M-20.5%1044%Possible crowding
2023Q2₩712M-4.0%80.0%₩89M-4.0%1050%Mixed
2023Q1₩565.3M+49.4%80.0%₩70.7M+49.4%0038%Growing
2022Q4₩724.9M+60.9%80.0%₩90.6M+60.9%0038%Growing
2022Q3₩572.9M+71.7%80.0%₩71.6M+71.7%1038%Growing
2022Q2₩742M+79.5%8-11.1%₩92.7M+101.9%0025%Mixed
2022Q1₩378.4M+12.1%8-27.3%₩47.3M+54.1%0025%Mixed
2021Q4₩450.5M8₩56.3M0025%
2021Q3₩333.7M8₩41.7M0125%
2021Q2₩413.4M9₩45.9M0222%
2021Q1₩337.7M11₩30.7M0018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.