SEOUL COMMERCIAL AREA

삼청동 발달상권

종로구삼청동· Area 251,643 m² · Area code 3120005 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,243.3M▼ -11.2% YoY
Stores28▼ -6.7% YoY
Sales per store₩115.8M▼ -4.8% YoY

Reading this area Estimated sales fell 11.2% from a year earlier and stores fell 6.7%. Sales per store are down 4.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.3%
Stores▼ -17.6%
Sales per store▲ +59.4%
Market size
Estimated sales (quarter)
₩3,243.3M
vs 2024Q4
-11.2%
Estimated transactions
33,053
Per-store economics
Estimated sales per store
₩115.8M
vs a year ago
-4.8%
Per transaction
₩98K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,074.1M – ₩4,211M
20212022202320242025
₩2,470.9M₩3,243.3M
Stores28 – 37
20212022202320242025
3428
Sales per store₩70M – ₩127.6M
20212022202320242025
₩72.7M₩115.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 3%
20212022202320242025
3%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.2%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
-6.7%
Franchise share
0% (0/28)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,719.3M₩3,243.3M
Stores 2024 Q1 → 2025 Q4
3428
Sales per store 2024 Q1 → 2025 Q4
₩80M₩115.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1436%
  • 14–1718%
  • 17–2139%
  • 21–245%
Age
  • 10s0%
  • 20s15%
  • 30s26%
  • 40s19%
  • 50s24%
  • 60+17%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon9%
  • Tue12%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat16%
  • Sun15%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,243.3M-11.2%28-6.7%₩115.8M-4.8%000%Shrinking
2025Q3₩2,554.9M-11.1%28-12.5%₩91.2M+1.6%010%Shrinking
2025Q2₩3,313.4M-11.5%29-12.1%₩114.3M+0.7%110%Shrinking
2025Q1₩2,074.1M-23.7%29-14.7%₩71.5M-10.6%010%Shrinking
2024Q4₩3,651.9M-5.2%30-16.7%₩121.7M+13.8%020%Shrinking
2024Q3₩2,874M-3.7%32-13.5%₩89.8M+11.3%010%Shrinking
2024Q2₩3,745.7M+2.6%33-8.3%₩113.5M+11.9%010%Possible recovery
2024Q1₩2,719.3M-24.1%34-5.6%₩80M-19.6%020%Shrinking
2023Q4₩3,852.2M-7.9%36+5.9%₩107M-13.0%010%Possible crowding
2023Q3₩2,985.7M-11.4%37+12.1%₩80.7M-21.0%100%Possible crowding
2023Q2₩3,650.8M-13.3%36+9.1%₩101.4M-20.5%000%Possible crowding
2023Q1₩3,583.4M+55.1%36+9.1%₩99.5M+42.2%200%Growing
2022Q4₩4,183.3M+11.6%34+3.0%₩123M+8.3%100%Growing
2022Q3₩3,370.2M+30.5%33-2.9%₩102.1M+34.4%110%Growing
2022Q2₩4,211M+29.6%330.0%₩127.6M+29.6%000%Growing
2022Q1₩2,309.8M-6.5%33-2.9%₩70M-3.7%010%Mixed
2021Q4₩3,748.7M33₩113.6M013%
2021Q3₩2,583.3M34₩76M103%
2021Q2₩3,249.5M33₩98.5M123%
2021Q1₩2,470.9M34₩72.7M003%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.