SEOUL COMMERCIAL AREA

삼청동 발달상권

종로구삼청동· Area 251,643 m² · Area code 3120005 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩129.4M▼ -6.8% YoY
Stores2▼ -33.3% YoY
Sales per store₩64.7M▲ +39.8% YoY

Reading this area Estimated sales fell 6.8% from a year earlier and stores fell 33.3%. Sales per store are up 39.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +86.9%
Stores▼ -33.3%
Sales per store▲ +180.4%
Market size
Estimated sales (quarter)
₩129.4M
vs 2024Q4
-6.8%
Estimated transactions
3,319
Per-store economics
Estimated sales per store
₩64.7M
vs a year ago
+39.8%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩54.5M – ₩155.9M
20212022202320242025
₩69.3M₩129.4M
Stores2 – 4
20212022202320242025
32
Sales per store₩13.6M – ₩64.7M
20212022202320242025
₩23.1M₩64.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share75% – 150%
20212022202320242025
100%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
150% (3/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩111.9M₩129.4M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩37.3M₩64.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1455%
  • 14–1734%
  • 17–218%
  • 21–240%
Age
  • 10s1%
  • 20s32%
  • 30s30%
  • 40s23%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon9%
  • Tue8%
  • Wed11%
  • Thu15%
  • Fri12%
  • Sat20%
  • Sun25%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩129.4M-6.8%2-33.3%₩64.7M+39.8%00150%Shrinking
2025Q3₩116.9M+3.6%2-33.3%₩58.5M+55.4%01150%Mixed
2025Q2₩155.9M+27.5%30.0%₩52M+27.5%00100%Growing
2025Q1₩143.7M+28.5%30.0%₩47.9M+28.5%00100%Growing
2024Q4₩138.9M+16.2%30.0%₩46.3M+16.2%00100%Growing
2024Q3₩112.8M+43.5%30.0%₩37.6M+43.5%00100%Growing
2024Q2₩122.3M+63.8%3-25.0%₩40.8M+118.4%00100%Mixed
2024Q1₩111.9M+13.6%3-25.0%₩37.3M+51.5%00100%Mixed
2023Q4₩119.6M+103.8%30.0%₩39.9M+103.8%00100%Growing
2023Q3₩78.6M3-25.0%₩26.2M01100%
2023Q2₩74.7M40.0%₩18.7M0075%
2023Q1₩98.4M40.0%₩24.6M1075%
2022Q4₩58.7M+7.7%3-25.0%₩19.6M+43.6%01100%Mixed
2022Q340.0%0075%
2022Q240.0%0075%
2022Q14+33.3%0075%
2021Q4₩54.5M4₩13.6M0075%
2021Q3₩57.4M4₩14.4M0075%
2021Q2₩96.6M4₩24.2M1075%
2021Q1₩69.3M3₩23.1M01100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.