SEOUL COMMERCIAL AREA

을지로4가역 발달상권

중구을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩649.7M▼ -27.1% YoY
Stores18▼ -10.0% YoY
Sales per store₩36.1M▼ -19.0% YoY

Reading this area Estimated sales fell 27.1% from a year earlier and stores fell 10.0%. Sales per store are down 19.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.2%
Stores▼ -18.2%
Sales per store▲ +70.2%
Market size
Estimated sales (quarter)
₩649.7M
vs 2024Q4
-27.1%
Estimated transactions
16,099
Per-store economics
Estimated sales per store
₩36.1M
vs a year ago
-19.0%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩466.7M – ₩997.7M
20212022202320242025
₩466.7M₩649.7M
Stores17 – 22
20212022202320242025
2218
Sales per store₩21.2M – ₩48.5M
20212022202320242025
₩21.2M₩36.1M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
00
Franchise share14% – 18%
20212022202320242025
14%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.1%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-10.0%
Franchise share
17% (3/18)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩721.4M₩649.7M
Stores 2024 Q1 → 2025 Q4
2018
Sales per store 2024 Q1 → 2025 Q4
₩36.1M₩36.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1446%
  • 14–179%
  • 17–2138%
  • 21–246%
Age
  • 10s0%
  • 20s8%
  • 30s15%
  • 40s19%
  • 50s19%
  • 60+38%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon13%
  • Tue16%
  • Wed19%
  • Thu20%
  • Fri18%
  • Sat10%
  • Sun3%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩649.7M-27.1%18-10.0%₩36.1M-19.0%1017%Shrinking
2025Q3₩595.3M-26.8%17-19.0%₩35M-9.6%0318%Shrinking
2025Q2₩923.9M-7.4%20-4.8%₩46.2M-2.8%2115%Shrinking
2025Q1₩672.8M-6.7%19-5.0%₩35.4M-1.8%0116%Shrinking
2024Q4₩890.9M-3.3%20+5.3%₩44.5M-8.1%0115%Possible crowding
2024Q3₩813.8M+0.5%21+16.7%₩38.8M-13.8%1114%Possible crowding
2024Q2₩997.7M+4.6%210.0%₩47.5M+4.6%1014%Growing
2024Q1₩721.4M-7.3%200.0%₩36.1M-7.3%1015%Mixed
2023Q4₩921.4M+13.4%19+5.6%₩48.5M+7.4%1016%Growing
2023Q3₩809.5M+13.3%180.0%₩45M+13.3%0317%Growing
2023Q2₩953.9M+7.6%21+10.5%₩45.4M-2.7%1014%Mixed
2023Q1₩778.5M+46.5%20+5.3%₩38.9M+39.1%2015%Growing
2022Q4₩812.7M+20.9%18-5.3%₩45.2M+27.7%1117%Mixed
2022Q3₩714.7M+46.6%18-5.3%₩39.7M+54.7%0117%Mixed
2022Q2₩886.9M+45.7%19-9.5%₩46.7M+61.1%0016%Mixed
2022Q1₩531.6M+13.9%19-13.6%₩28M+31.9%0016%Mixed
2021Q4₩672M19₩35.4M0016%
2021Q3₩487.6M19₩25.7M0216%
2021Q2₩608.6M21₩29M0114%
2021Q1₩466.7M22₩21.2M1014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.