SEOUL COMMERCIAL AREA

을지로4가역 발달상권

중구을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩37,007.4M▲ +18.2% YoY
Stores103±0.0% YoY
Sales per store₩359.3M▲ +18.2% YoY

Reading this area Estimated sales rose 18.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 18.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.1%
Stores▲ +4.0%
Sales per store▲ +15.4%
Market size
Estimated sales (quarter)
₩37,007.4M
vs 2024Q4
+18.2%
Estimated transactions
307,248
Per-store economics
Estimated sales per store
₩359.3M
vs a year ago
+18.2%
Per transaction
₩120K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩25,466.3M – ₩48,056.6M
20212022202320242025
₩30,812.7M₩37,007.4M
Stores99 – 104
20212022202320242025
99103
Sales per store₩247.2M – ₩480.6M
20212022202320242025
₩311.2M₩359.3M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
10
Franchise share0% – 1%
20212022202320242025
1%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +18.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
103
vs a year ago
0.0%
Franchise share
0% (0/103)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28,915.8M₩37,007.4M
Stores 2024 Q1 → 2025 Q4
103103
Sales per store 2024 Q1 → 2025 Q4
₩280.7M₩359.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1429%
  • 14–1737%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s11%
  • 40s33%
  • 50s29%
  • 60+26%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue21%
  • Wed22%
  • Thu9%
  • Fri22%
  • Sat8%
  • Sun3%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩37,007.4M+18.2%1030.0%₩359.3M+18.2%000%Growing
2025Q3₩34,371.2M-2.3%1030.0%₩333.7M-2.3%110%Mixed
2025Q2₩41,725.5M+12.2%103-1.0%₩405.1M+13.3%000%Growing
2025Q1₩25,466.3M-11.9%1030.0%₩247.2M-11.9%110%Mixed
2024Q4₩31,314.5M-23.1%103+1.0%₩304M-23.9%000%Mixed
2024Q3₩35,183.1M-7.8%103+1.0%₩341.6M-8.7%010%Mixed
2024Q2₩37,181.4M-17.1%104+2.0%₩357.5M-18.7%210%Mixed
2024Q1₩28,915.8M-22.6%103+1.0%₩280.7M-23.4%100%Mixed
2023Q4₩40,747.5M-0.9%102+1.0%₩399.5M-1.8%010%Mixed
2023Q3₩38,173.9M-20.6%102+2.0%₩374.3M-22.1%111%Mixed
2023Q2₩44,871.4M+7.7%1020.0%₩439.9M+7.7%111%Growing
2023Q1₩37,362.4M-8.1%102+1.0%₩366.3M-9.0%321%Mixed
2022Q4₩41,098.6M+11.7%101+1.0%₩406.9M+10.6%101%Growing
2022Q3₩48,056.6M+67.1%100-1.0%₩480.6M+68.7%131%Growing
2022Q2₩41,678.8M+28.4%102+2.0%₩408.6M+25.9%101%Growing
2022Q1₩40,661.2M+32.0%101+2.0%₩402.6M+29.3%101%Growing
2021Q4₩36,794.1M100₩367.9M011%
2021Q3₩28,763.6M101₩284.8M101%
2021Q2₩32,448.7M100₩324.5M211%
2021Q1₩30,812.7M99₩311.2M111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.