SEOUL COMMERCIAL AREA

을지로4가역 발달상권

중구을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩81M±0.0% YoY
Stores5▼ -16.7% YoY
Sales per store₩16.2M▲ +20.0% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at 0.0%, so sales per store rose 20.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -22.9%
Stores▼ -16.7%
Sales per store▼ -7.5%
Market size
Estimated sales (quarter)
₩81M
vs 2024Q4
0.0%
Estimated transactions
1,110
Per-store economics
Estimated sales per store
₩16.2M
vs a year ago
+20.0%
Per transaction
₩73K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩81M – ₩105M
20212022202320242025
₩105M₩81M
Stores5 – 7
20212022202320242025
65
Sales per store₩11.6M – ₩17.5M
20212022202320242025
₩17.5M₩16.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share29% – 60%
20212022202320242025
33%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩81M₩81M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩16.2M₩16.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2119%
  • 21–2470%
Age
  • 10s1%
  • 20s35%
  • 30s38%
  • 40s20%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue13%
  • Wed17%
  • Thu17%
  • Fri12%
  • Sat13%
  • Sun14%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩81M0.0%5-16.7%₩16.2M+20.0%0060%Possible recovery
2025Q3₩81M0.0%5-16.7%₩16.2M+20.0%0060%Possible recovery
2025Q2₩81M0.0%50.0%₩16.2M0.0%0060%Mixed
2025Q1₩81M0.0%50.0%₩16.2M0.0%0160%Mixed
2024Q4₩81M0.0%60.0%₩13.5M0.0%0050%Mixed
2024Q3₩81M0.0%60.0%₩13.5M0.0%1050%Mixed
2024Q2₩81M0.0%5-16.7%₩16.2M+20.0%0060%Possible recovery
2024Q1₩81M0.0%5-28.6%₩16.2M+40.0%0160%Possible recovery
2023Q4₩81M0.0%6-14.3%₩13.5M+16.7%1150%Possible recovery
2023Q3₩81M0.0%6-14.3%₩13.5M+16.7%0050%Possible recovery
2023Q2₩81M-1.0%6-14.3%₩13.5M+15.5%0150%Possible recovery
2023Q1₩81M0.0%70.0%₩11.6M0.0%0043%Mixed
2022Q4₩81M-3.7%70.0%₩11.6M-3.7%0043%Mixed
2022Q3₩81M0.0%7+16.7%₩11.6M-14.3%0043%Possible crowding
2022Q2₩81.8M-11.7%7+16.7%₩11.7M-24.3%0043%Possible crowding
2022Q1₩81M-22.9%7+16.7%₩11.6M-33.9%1043%Possible crowding
2021Q4₩84.1M7₩12M1029%
2021Q3₩81M6₩13.5M0033%
2021Q2₩92.6M6₩15.4M0033%
2021Q1₩105M6₩17.5M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.