SEOUL COMMERCIAL AREA

을지로4가역 Developed area

Jung-gu (중구) 을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩15.6M▲ +19.3% YoY
Stores5±0.0% YoY
Sales per store₩3.1M▲ +19.3% YoY

Reading this area Estimated sales rose 19.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 19.3%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.7%
Stores▲ +25.0%
Sales per store▲ +22.2%
Market size
Estimated sales (quarter)
₩15.6M
vs 2024Q4
+19.3%
Estimated transactions
155
Per-store economics
Estimated sales per store
₩3.1M
vs a year ago
+19.3%
Per transaction
₩101K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.2M – ₩18M
20212022202320242025
₩10.2M₩15.6M
Stores4 – 5
20212022202320242025
45
Sales per store₩2.2M – ₩4.5M
20212022202320242025
₩2.6M₩3.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩11M₩15.6M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩3.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–1735%
  • 17–2125%
  • 21–246%
Age
  • 10s0%
  • 20s7%
  • 30s3%
  • 40s29%
  • 50s29%
  • 60+32%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue26%
  • Wed16%
  • Thu4%
  • Fri7%
  • Sat16%
  • Sun18%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩15.6M+19.3%50.0%₩3.1M+19.3%000%Sales↑ · Stores→ · Per store↑
2025Q3₩15.1M-3.7%50.0%₩3M-3.7%000%Sales↓ · Stores→ · Per store↓
2025Q2₩12.9M-18.4%50.0%₩2.6M-18.4%000%Sales↓ · Stores→ · Per store↓
2025Q1₩12M+9.6%50.0%₩2.4M+9.6%000%Sales↑ · Stores→ · Per store↑
2024Q4₩13.1M-4.8%50.0%₩2.6M-4.8%000%Sales↓ · Stores→ · Per store↓
2024Q3₩15.7M-12.8%5+25.0%₩3.1M-30.2%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩15.8M+12.1%5+25.0%₩3.2M-10.3%000%Sales↑ · Stores↑ · Per store↓
2024Q1₩11M-30.5%5+25.0%₩2.2M-44.4%000%Sales↓ · Stores↑ · Per store↓
2023Q4₩13.7M+0.2%5+25.0%₩2.7M-19.8%100%Sales→ · Stores↑ · Per store↓
2023Q3₩18M0.0%40.0%₩4.5M0.0%000%Sales→ · Stores→ · Per store→
2023Q2₩14.1M-21.9%40.0%₩3.5M-21.9%000%Sales↓ · Stores→ · Per store↓
2023Q1₩15.8M+13.9%40.0%₩3.9M+13.9%000%Sales↑ · Stores→ · Per store↑
2022Q4₩13.7M-17.8%40.0%₩3.4M-17.8%000%Sales↓ · Stores→ · Per store↓
2022Q3₩18M+25.9%40.0%₩4.5M+25.9%000%Sales↑ · Stores→ · Per store↑
2022Q2₩18M+4.1%40.0%₩4.5M+4.1%000%Sales↑ · Stores→ · Per store↑
2022Q1₩13.8M+35.4%40.0%₩3.5M+35.4%000%Sales↑ · Stores→ · Per store↑
2021Q4₩16.7M4₩4.2M000%
2021Q3₩14.3M4₩3.6M000%
2021Q2₩17.3M4₩4.3M000%
2021Q1₩10.2M4₩2.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.