SEOUL COMMERCIAL AREA

을지로4가역 발달상권

중구을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩10.3M▼ -67.8% YoY
Stores7±0.0% YoY
Sales per store₩1.5M▼ -67.8% YoY

Reading this area Against a year earlier, estimated sales -67.8%, stores 0.0% and sales per store -67.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -3.7%
Stores▲ +40.0%
Sales per store▼ -31.2%
Market size
Estimated sales (quarter)
₩10.3M
vs 2024Q4
-67.8%
Estimated transactions
230
Per-store economics
Estimated sales per store
₩1.5M
vs a year ago
-67.8%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.1M – ₩114.9M
20212022202320242025
₩10.7M₩10.3M
Stores5 – 7
20212022202320242025
57
Sales per store₩1M – ₩16.4M
20212022202320242025
₩2.1M₩1.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -67.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩15.3M₩10.3M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩1.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1452%
  • 14–1742%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s19%
  • 50s18%
  • 60+63%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon0%
  • Tue9%
  • Wed35%
  • Thu17%
  • Fri37%
  • Sat3%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10.3M-67.8%70.0%₩1.5M-67.8%000%Mixed
2025Q3₩40.7M-63.3%70.0%₩5.8M-63.3%000%Mixed
2025Q2₩15M-32.1%70.0%₩2.1M-32.1%000%Mixed
2025Q1₩18.3M+19.9%70.0%₩2.6M+19.9%000%Growing
2024Q4₩31.9M-12.1%70.0%₩4.6M-12.1%000%Mixed
2024Q3₩110.9M+1303.9%70.0%₩15.8M+1303.9%000%Growing
2024Q2₩22.1M-80.8%70.0%₩3.2M-80.8%000%Mixed
2024Q1₩15.3M+115.9%70.0%₩2.2M+115.9%000%Growing
2023Q4₩36.3M+46.6%7+16.7%₩5.2M+25.6%000%Growing
2023Q3₩7.9M-83.1%7+16.7%₩1.1M-85.5%000%Possible crowding
2023Q2₩114.9M+181.7%7+16.7%₩16.4M+141.4%000%Growing
2023Q1₩7.1M-58.1%7+16.7%₩1M-64.1%100%Possible crowding
2022Q4₩24.8M+0.5%60.0%₩4.1M+0.5%000%Mixed
2022Q3₩46.7M+110.9%60.0%₩7.8M+110.9%000%Growing
2022Q2₩40.8M+24.1%6+20.0%₩6.8M+3.4%000%Growing
2022Q1₩16.9M+58.5%6+20.0%₩2.8M+32.0%000%Growing
2021Q4₩24.6M6₩4.1M000%
2021Q3₩22.1M6₩3.7M100%
2021Q2₩32.9M5₩6.6M000%
2021Q1₩10.7M5₩2.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.