SEOUL COMMERCIAL AREA

을지로4가역 발달상권

중구을지로동· Area 85,528 m² · Area code 3120033 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.6M▼ -20.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩2.4M▼ -40.0% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-20.1%), so sales per store fell 40.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2024 Q1 → 2025 Q4
Estimated sales▼ -40.1%
Stores▲ +33.3%
Sales per store▼ -55.1%
Market size
Estimated sales (quarter)
₩9.6M
vs 2024Q4
-20.1%
Estimated transactions
191
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
-40.0%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.6M – ₩18.3M
20212022202320242025
₩9.6M
Stores2 – 4
20212022202320242025
24
Sales per store₩2.4M – ₩5.9M
20212022202320242025
₩2.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16.1M₩9.6M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩5.4M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1453%
  • 14–1715%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s18%
  • 40s46%
  • 50s10%
  • 60+23%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon10%
  • Tue32%
  • Wed0%
  • Thu4%
  • Fri54%
  • Sat0%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9.6M-20.1%4+33.3%₩2.4M-40.0%000%Possible crowding
2025Q3₩18.3M+2.5%4+33.3%₩4.6M-23.1%000%Possible crowding
2025Q2₩14.6M-17.0%4+33.3%₩3.7M-37.7%000%Possible crowding
2025Q1₩15.8M-1.3%4+33.3%₩4M-26.0%100%Possible crowding
2024Q4₩12M3+50.0%₩4M000%
2024Q3₩17.8M3+50.0%₩5.9M000%
2024Q2₩17.6M3+50.0%₩5.9M000%
2024Q1₩16.1M3+50.0%₩5.4M100%
2023Q420.0%000%
2023Q320.0%000%
2023Q220.0%000%
2023Q120.0%000%
2022Q420.0%000%
2022Q320.0%000%
2022Q220.0%000%
2022Q120.0%000%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.