SEOUL COMMERCIAL AREA

왕십리역(왕십리) Developed area

Seongdong-gu (성동구) 행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,999.1M▼ -5.5% YoY
Stores67▲ +9.8% YoY
Sales per store₩89.5M▼ -14.0% YoY

Reading this area Stores rose 9.8% from a year earlier while estimated sales stayed about the same (-5.5%), so sales per store fell 14.0%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +71.8%
Stores▲ +21.8%
Sales per store▲ +41.0%
Market size
Estimated sales (quarter)
₩5,999.1M
vs 2024Q4
-5.5%
Estimated transactions
139,443
Per-store economics
Estimated sales per store
₩89.5M
vs a year ago
-14.0%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,306.5M – ₩6,454.2M
20212022202320242025
₩3,491.9M₩5,999.1M
Stores50 – 67
20212022202320242025
5567
Sales per store₩59M – ₩116.5M
20212022202320242025
₩63.5M₩89.5M
Openings0 – 8
20212022202320242025
21
Closings0 – 4
20212022202320242025
01
Franchise share28% – 46%
20212022202320242025
42%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY +9.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
67
vs a year ago
+9.8%
Franchise share
28% (19/67)
Movement
Openings (rate)
1 (1%)
Closings (rate)
1 (1%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6,219.2M₩5,999.1M
Stores 2024 Q1 → 2025 Q4
5767
Sales per store 2024 Q1 → 2025 Q4
₩109.1M₩89.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1425%
  • 14–179%
  • 17–2145%
  • 21–2416%
Age
  • 10s2%
  • 20s23%
  • 30s22%
  • 40s17%
  • 50s19%
  • 60+17%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon14%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat15%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩5,999.1M-5.5%67+9.8%₩89.5M-14.0%1128%Sales↓ · Stores↑ · Per store↓
2025Q3₩5,697.8M-4.0%67+17.5%₩85M-18.3%3228%Sales↓ · Stores↑ · Per store↓
2025Q2₩5,647.1M-12.5%66+11.9%₩85.6M-21.8%5329%Sales↓ · Stores↑ · Per store↓
2025Q1₩5,664.4M-8.9%62+8.8%₩91.4M-16.3%3434%Sales↓ · Stores↑ · Per store↓
2024Q4₩6,350.8M+0.9%61+13.0%₩104.1M-10.7%7336%Sales→ · Stores↑ · Per store↓
2024Q3₩5,935.3M+4.9%57+7.5%₩104.1M-2.5%0339%Sales↑ · Stores↑ · Per store→
2024Q2₩6,454.2M+28.3%59+13.5%₩109.4M+13.0%2039%Sales↑ · Stores↑ · Per store↑
2024Q1₩6,219.2M+38.8%57+9.6%₩109.1M+26.6%8340%Sales↑ · Stores↑ · Per store↑
2023Q4₩6,293.2M+28.5%54+3.8%₩116.5M+23.7%1239%Sales↑ · Stores↑ · Per store↑
2023Q3₩5,660.1M+34.1%530.0%₩106.8M+34.1%2243%Sales↑ · Stores→ · Per store↑
2023Q2₩5,032.2M+4.5%520.0%₩96.8M+4.5%5346%Sales↑ · Stores→ · Per store↑
2023Q1₩4,480.7M+31.0%52+4.0%₩86.2M+25.9%2242%Sales↑ · Stores↑ · Per store↑
2022Q4₩4,898.9M+7.5%52-1.9%₩94.2M+9.6%3342%Sales↑ · Stores→ · Per store↑
2022Q3₩4,220.5M+27.6%53-5.4%₩79.6M+34.9%2140%Sales↑ · Stores↓ · Per store↑
2022Q2₩4,813.2M+20.4%52-7.1%₩92.6M+29.7%3240%Sales↑ · Stores↓ · Per store↑
2022Q1₩3,420.9M-2.0%50-9.1%₩68.4M+7.8%0444%Sales→ · Stores↓ · Per store↑
2021Q4₩4,557.8M53₩86M0343%
2021Q3₩3,306.5M56₩59M2141%
2021Q2₩3,997.2M56₩71.4M3339%
2021Q1₩3,491.9M55₩63.5M2042%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.