SEOUL COMMERCIAL AREA

왕십리역(왕십리) Developed area

Seongdong-gu (성동구) 행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩312.2M▼ -17.6% YoY
Stores22▲ +15.8% YoY
Sales per store₩14.2M▼ -28.9% YoY

Reading this area Stores rose 15.8% from a year earlier while estimated sales stayed about the same (-17.6%), so sales per store fell 28.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +25.0%
Stores▲ +37.5%
Sales per store▼ -9.1%
Market size
Estimated sales (quarter)
₩312.2M
vs 2024Q4
-17.6%
Estimated transactions
23,896
Per-store economics
Estimated sales per store
₩14.2M
vs a year ago
-28.9%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩249.6M – ₩645.5M
20212022202320242025
₩249.6M₩312.2M
Stores10 – 23
20212022202320242025
1622
Sales per store₩12.9M – ₩40.3M
20212022202320242025
₩15.6M₩14.2M
Openings0 – 5
20212022202320242025
21
Closings0 – 5
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
25%32%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.6%, stores YoY +15.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+15.8%
Franchise share
32% (7/22)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩545.9M₩312.2M
Stores 2024 Q1 → 2025 Q4
2222
Sales per store 2024 Q1 → 2025 Q4
₩24.8M₩14.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1425%
  • 14–1716%
  • 17–2143%
  • 21–249%
Age
  • 10s2%
  • 20s28%
  • 30s24%
  • 40s16%
  • 50s24%
  • 60+5%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue18%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun9%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩312.2M-17.6%22+15.8%₩14.2M-28.9%1032%Sales↓ · Stores↑ · Per store↓
2025Q3₩269.9M-34.3%21+16.7%₩12.9M-43.7%1133%Sales↓ · Stores↑ · Per store↓
2025Q2₩390.5M-19.0%21-8.7%₩18.6M-11.2%1133%Sales↓ · Stores↓ · Per store↓
2025Q1₩301.5M-44.8%20-9.1%₩15.1M-39.3%2135%Sales↓ · Stores↓ · Per store↓
2024Q4₩379M-38.4%19-5.0%₩19.9M-35.2%2137%Sales↓ · Stores↓ · Per store↓
2024Q3₩411M-26.6%180.0%₩22.8M-26.6%0539%Sales↓ · Stores→ · Per store↓
2024Q2₩481.8M-25.4%23+43.8%₩20.9M-48.1%1030%Sales↓ · Stores↑ · Per store↓
2024Q1₩545.9M+6.0%22+57.1%₩24.8M-32.5%2032%Sales↑ · Stores↑ · Per store↓
2023Q4₩615.6M+27.5%20+42.9%₩30.8M-10.7%3035%Sales↑ · Stores↑ · Per store↓
2023Q3₩560.1M+39.5%18+80.0%₩31.1M-22.5%2033%Sales↑ · Stores↑ · Per store↓
2023Q2₩645.5M+28.0%16+14.3%₩40.3M+12.0%3038%Sales↑ · Stores↑ · Per store↑
2023Q1₩514.9M+29.7%14-6.7%₩36.8M+39.0%0036%Sales↑ · Stores↓ · Per store↑
2022Q4₩482.8M+24.0%14-12.5%₩34.5M+41.8%5136%Sales↑ · Stores↓ · Per store↑
2022Q3₩401.4M+22.5%10-33.3%₩40.1M+83.8%0450%Sales↑ · Stores↓ · Per store↑
2022Q2₩504.5M+63.8%14-12.5%₩36M+87.2%0136%Sales↑ · Stores↓ · Per store↑
2022Q1₩397M+59.0%15-6.3%₩26.5M+69.6%0133%Sales↑ · Stores↓ · Per store↑
2021Q4₩389.2M16₩24.3M1031%
2021Q3₩327.7M15₩21.8M1133%
2021Q2₩308M16₩19.2M1125%
2021Q1₩249.6M16₩15.6M2025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.