SEOUL COMMERCIAL AREA

왕십리역(왕십리) 발달상권

성동구행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩78.6M▲ +16.1% YoY
Stores8±0.0% YoY
Sales per store₩9.8M▲ +16.1% YoY

Reading this area Estimated sales rose 16.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 16.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -49.8%
Stores▲ +14.3%
Sales per store▼ -56.1%
Market size
Estimated sales (quarter)
₩78.6M
vs 2024Q4
+16.1%
Estimated transactions
6,853
Per-store economics
Estimated sales per store
₩9.8M
vs a year ago
+16.1%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.5M – ₩193.2M
20212022202320242025
₩156.5M₩78.6M
Stores6 – 8
20212022202320242025
78
Sales per store₩2.2M – ₩27.6M
20212022202320242025
₩22.4M₩9.8M
Openings0 – 4
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share86% – 200%
20212022202320242025
100%163%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
163% (13/8)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩15.5M₩78.6M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩9.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1428%
  • 14–1724%
  • 17–2131%
  • 21–245%
Age
  • 10s3%
  • 20s40%
  • 30s24%
  • 40s14%
  • 50s15%
  • 60+4%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon6%
  • Tue16%
  • Wed16%
  • Thu15%
  • Fri19%
  • Sat20%
  • Sun8%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩78.6M+16.1%80.0%₩9.8M+16.1%10163%Growing
2025Q3₩58.7M-14.5%80.0%₩7.3M-14.5%00150%Mixed
2025Q2₩68.6M+96.3%80.0%₩8.6M+96.3%00150%Growing
2025Q1₩66M+325.5%8+14.3%₩8.3M+272.3%01150%Growing
2024Q4₩67.7M-35.5%8+14.3%₩8.5M-43.6%01163%Possible crowding
2024Q3₩68.7M-58.6%8+14.3%₩8.6M-63.8%00175%Possible crowding
2024Q2₩34.9M-81.8%8+14.3%₩4.4M-84.1%21175%Possible crowding
2024Q1₩15.5M-90.1%7+16.7%₩2.2M-91.5%32200%Possible crowding
2023Q4₩105M+4.9%7+16.7%₩15M-10.1%00186%Competition inflow
2023Q3₩165.9M-4.8%70.0%₩23.7M-4.8%01186%Mixed
2023Q2₩192.2M-0.5%70.0%₩27.5M-0.5%40200%Mixed
2023Q1₩156.3M-4.0%6-14.3%₩26.1M+12.0%10183%Shrinking
2022Q4₩100.1M-44.8%6-14.3%₩16.7M-35.7%21167%Shrinking
2022Q3₩174.3M+24.8%70.0%₩24.9M+24.8%00114%Growing
2022Q2₩193.2M+18.6%70.0%₩27.6M+18.6%00114%Growing
2022Q1₩162.8M+4.0%70.0%₩23.3M+4.0%00114%Growing
2021Q4₩181.5M7₩25.9M00114%
2021Q3₩139.7M7₩20M20114%
2021Q2₩162.9M7₩23.3M0186%
2021Q1₩156.5M7₩22.4M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.