SEOUL COMMERCIAL AREA

왕십리역(왕십리) 발달상권

성동구행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩275.9M▲ +26.5% YoY
Stores8±0.0% YoY
Sales per store₩34.5M▲ +26.5% YoY

Reading this area Estimated sales rose 26.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 26.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.0%
Stores▲ +14.3%
Sales per store▲ +42.6%
Market size
Estimated sales (quarter)
₩275.9M
vs 2024Q4
+26.5%
Estimated transactions
401
Per-store economics
Estimated sales per store
₩34.5M
vs a year ago
+26.5%
Per transaction
₩688K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩152.6M – ₩289.4M
20212022202320242025
₩169.3M₩275.9M
Stores7 – 9
20212022202320242025
78
Sales per store₩17M – ₩41.3M
20212022202320242025
₩24.2M₩34.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share11% – 14%
20212022202320242025
14%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩152.6M₩275.9M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩17M₩34.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1415%
  • 14–1730%
  • 17–2147%
  • 21–245%
Age
  • 10s0%
  • 20s18%
  • 30s58%
  • 40s5%
  • 50s15%
  • 60+4%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon25%
  • Tue14%
  • Wed24%
  • Thu10%
  • Fri7%
  • Sat17%
  • Sun2%
Gender
  • Male17%
  • Female83%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩275.9M+26.5%80.0%₩34.5M+26.5%0013%Growing
2025Q3₩172.1M-29.7%8-11.1%₩21.5M-20.9%0013%Shrinking
2025Q2₩155.3M-30.2%8-11.1%₩19.4M-21.5%0013%Shrinking
2025Q1₩224.2M+46.9%8-11.1%₩28M+65.3%0013%Mixed
2024Q4₩218.1M-5.8%8+14.3%₩27.3M-17.6%0113%Possible crowding
2024Q3₩244.7M+12.0%9+12.5%₩27.2M-0.4%0011%Mixed
2024Q2₩222.6M-20.3%9+28.6%₩24.7M-38.0%0011%Possible crowding
2024Q1₩152.6M-47.2%9+28.6%₩17M-58.9%2011%Possible crowding
2023Q4₩231.6M-18.8%70.0%₩33.1M-18.8%0114%Mixed
2023Q3₩218.5M-16.2%8+14.3%₩27.3M-26.7%1013%Possible crowding
2023Q2₩279.4M-3.4%70.0%₩39.9M-3.4%0014%Mixed
2023Q1₩288.7M+29.7%70.0%₩41.2M+29.7%0014%Growing
2022Q4₩285.1M+41.0%70.0%₩40.7M+41.0%0014%Growing
2022Q3₩260.8M+52.1%70.0%₩37.3M+52.1%0014%Growing
2022Q2₩289.4M+13.5%70.0%₩41.3M+13.5%0014%Growing
2022Q1₩222.6M+31.5%70.0%₩31.8M+31.5%0014%Growing
2021Q4₩202.2M7₩28.9M0014%
2021Q3₩171.4M7₩24.5M0014%
2021Q2₩255M7₩36.4M0014%
2021Q1₩169.3M7₩24.2M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.