SEOUL COMMERCIAL AREA

왕십리역(왕십리) 발달상권

성동구행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩171.6M▲ +1.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩34.3M▲ +21.5% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at +1.2%, so sales per store rose 21.5%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.0%
Stores▼ -37.5%
Sales per store▲ +133.6%
Market size
Estimated sales (quarter)
₩171.6M
vs 2024Q4
+1.2%
Estimated transactions
5,291
Per-store economics
Estimated sales per store
₩34.3M
vs a year ago
+21.5%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩106.1M – ₩248.4M
20212022202320242025
₩117.5M₩171.6M
Stores5 – 8
20212022202320242025
85
Sales per store₩13.3M – ₩34.3M
20212022202320242025
₩14.7M₩34.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share75% – 120%
20212022202320242025
88%120%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
120% (6/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (18%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩180.4M₩171.6M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩25.8M₩34.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1424%
  • 14–176%
  • 17–2151%
  • 21–2417%
Age
  • 10s3%
  • 20s44%
  • 30s27%
  • 40s11%
  • 50s11%
  • 60+3%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon11%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat18%
  • Sun7%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩171.6M+1.2%5-16.7%₩34.3M+21.5%02120%Possible recovery
2025Q3₩140.3M+1.2%70.0%₩20M+1.2%1086%Mixed
2025Q2₩157.3M-4.5%60.0%₩26.2M-4.5%00100%Mixed
2025Q1₩140.9M-21.9%6-14.3%₩23.5M-8.9%00100%Shrinking
2024Q4₩169.5M-24.9%6-25.0%₩28.3M+0.1%01100%Shrinking
2024Q3₩138.6M-32.7%7-12.5%₩19.8M-23.1%1086%Shrinking
2024Q2₩164.8M-32.4%6-25.0%₩27.5M-9.8%01100%Shrinking
2024Q1₩180.4M-12.7%7-12.5%₩25.8M-0.2%0186%Shrinking
2023Q4₩225.8M-9.1%80.0%₩28.2M-9.1%0075%Mixed
2023Q3₩205.9M-8.9%80.0%₩25.7M-8.9%0075%Mixed
2023Q2₩243.5M+10.3%80.0%₩30.4M+10.3%0175%Growing
2023Q1₩206.6M+44.1%80.0%₩25.8M+44.1%0088%Growing
2022Q4₩248.4M+47.0%80.0%₩31M+47.0%0088%Growing
2022Q3₩226.2M+113.1%80.0%₩28.3M+113.1%0088%Growing
2022Q2₩220.7M+34.4%8+14.3%₩27.6M+17.6%0088%Growing
2022Q1₩143.4M+22.0%80.0%₩17.9M+22.0%0088%Growing
2021Q4₩168.9M8₩21.1M0088%
2021Q3₩106.1M8₩13.3M1088%
2021Q2₩164.2M7₩23.5M12100%
2021Q1₩117.5M8₩14.7M0088%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.