SEOUL COMMERCIAL AREA

왕십리역(왕십리) 발달상권

성동구행당1동· Area 193,725 m² · Area code 3120049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,267.6M▲ +16.0% YoY
Stores16▲ +6.7% YoY
Sales per store₩79.2M▲ +8.7% YoY

Reading this area Estimated sales rose 16.0% from a year earlier while stores were up 6.7%, so sales per store also rose 8.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.6%
Stores▼ -5.9%
Sales per store▲ +53.6%
Market size
Estimated sales (quarter)
₩1,267.6M
vs 2024Q4
+16.0%
Estimated transactions
32,626
Per-store economics
Estimated sales per store
₩79.2M
vs a year ago
+8.7%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩851.9M – ₩1,753.3M
20212022202320242025
₩876.7M₩1,267.6M
Stores13 – 17
20212022202320242025
1716
Sales per store₩51.6M – ₩125.2M
20212022202320242025
₩51.6M₩79.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share24% – 46%
20212022202320242025
24%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.0%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+6.7%
Franchise share
38% (6/16)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,085.7M₩1,267.6M
Stores 2024 Q1 → 2025 Q4
1316
Sales per store 2024 Q1 → 2025 Q4
₩83.5M₩79.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–111%
  • 11–148%
  • 14–175%
  • 17–2128%
  • 21–2440%
Age
  • 10s3%
  • 20s40%
  • 30s29%
  • 40s11%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue12%
  • Wed13%
  • Thu13%
  • Fri18%
  • Sat19%
  • Sun13%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,267.6M+16.0%16+6.7%₩79.2M+8.7%1038%Growing
2025Q3₩1,262.8M+15.7%150.0%₩84.2M+15.7%0040%Growing
2025Q2₩1,140.8M-17.7%150.0%₩76.1M-17.7%1040%Mixed
2025Q1₩1,097.9M+1.1%14+7.7%₩78.4M-6.1%0143%Possible crowding
2024Q4₩1,092.7M-7.1%15+7.1%₩72.8M-13.3%1140%Possible crowding
2024Q3₩1,091.6M-11.2%15+15.4%₩72.8M-23.1%2240%Possible crowding
2024Q2₩1,386.5M+7.5%15+15.4%₩92.4M-6.8%2040%Competition inflow
2024Q1₩1,085.7M-32.6%13-7.1%₩83.5M-27.4%0146%Shrinking
2023Q4₩1,175.7M-23.9%14+7.7%₩84M-29.3%1043%Possible crowding
2023Q3₩1,229.9M-19.5%13-7.1%₩94.6M-13.3%1146%Shrinking
2023Q2₩1,289.8M-26.4%13-7.1%₩99.2M-20.8%0146%Shrinking
2023Q1₩1,609.9M+42.3%14-6.7%₩115M+52.4%2043%Mixed
2022Q4₩1,545.2M+11.2%13-13.3%₩118.9M+28.3%0138%Mixed
2022Q3₩1,527.2M+79.3%14-6.7%₩109.1M+92.1%1136%Mixed
2022Q2₩1,753.3M+39.9%14-12.5%₩125.2M+59.9%0136%Mixed
2022Q1₩1,131.7M+29.1%15-11.8%₩75.4M+46.3%0133%Mixed
2021Q4₩1,389.7M15₩92.6M2040%
2021Q3₩851.9M15₩56.8M0127%
2021Q2₩1,253M16₩78.3M1225%
2021Q1₩876.7M17₩51.6M0124%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.