SEOUL COMMERCIAL AREA

건대입구역(건대) Developed area

Gwangjin-gu (광진구) 화양동· Area 275,082 m² · Area code 3120053 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,979.9M▼ -7.3% YoY
Stores33▼ -8.3% YoY
Sales per store₩60M▲ +1.1% YoY

Reading this area Estimated sales fell 7.3% from a year earlier and stores fell 8.3%. Sales per store are about the same at +1.1%. (vs a year earlier: Sales↓ · Stores↓ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +88.5%
Stores▲ +37.5%
Sales per store▲ +37.1%
Market size
Estimated sales (quarter)
₩1,979.9M
vs 2024Q4
-7.3%
Estimated transactions
76,995
Per-store economics
Estimated sales per store
₩60M
vs a year ago
+1.1%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,050.6M – ₩2,601.2M
20212022202320242025
₩1,050.6M₩1,979.9M
Stores24 – 37
20212022202320242025
2433
Sales per store₩41M – ₩83.9M
20212022202320242025
₩43.8M₩60M
Openings0 – 5
20212022202320242025
31
Closings0 – 5
20212022202320242025
12
Franchise share38% – 75%
20212022202320242025
75%39%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.3%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
-8.3%
Franchise share
39% (13/33)
Movement
Openings (rate)
1 (2%)
Closings (rate)
2 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,293.6M₩1,979.9M
Stores 2024 Q1 → 2025 Q4
3233
Sales per store 2024 Q1 → 2025 Q4
₩71.7M₩60M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1429%
  • 14–1715%
  • 17–2139%
  • 21–2411%
Age
  • 10s4%
  • 20s44%
  • 30s23%
  • 40s12%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,979.9M-7.3%33-8.3%₩60M+1.1%1239%Sales↓ · Stores↓ · Per store→
2025Q3₩1,820.1M-11.2%34-8.1%₩53.5M-3.4%2338%Sales↓ · Stores↓ · Per store↓
2025Q2₩1,866.7M-21.2%35-2.8%₩53.3M-18.9%0040%Sales↓ · Stores→ · Per store↓
2025Q1₩1,791.9M-21.9%35+9.4%₩51.2M-28.6%0140%Sales↓ · Stores↑ · Per store↓
2024Q4₩2,136.1M-17.9%36+16.1%₩59.3M-29.3%3539%Sales↓ · Stores↑ · Per store↓
2024Q3₩2,050.4M-14.2%37+19.4%₩55.4M-28.1%2141%Sales↓ · Stores↑ · Per store↓
2024Q2₩2,368M+1.1%36+16.1%₩65.8M-12.9%5242%Sales→ · Stores↑ · Per store↓
2024Q1₩2,293.6M+13.9%32-5.9%₩71.7M+21.1%1050%Sales↑ · Stores↓ · Per store↑
2023Q4₩2,601.2M+25.5%31-8.8%₩83.9M+37.7%2352%Sales↑ · Stores↓ · Per store↑
2023Q3₩2,390M+27.4%31+3.3%₩77.1M+23.3%0055%Sales↑ · Stores↑ · Per store↑
2023Q2₩2,341.2M+28.7%31+3.3%₩75.5M+24.5%1555%Sales↑ · Stores↑ · Per store↑
2023Q1₩2,013.1M+49.6%34+21.4%₩59.2M+23.2%3453%Sales↑ · Stores↑ · Per store↑
2022Q4₩2,071.9M+50.3%34+25.9%₩60.9M+19.4%4056%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,875.7M+76.1%30+15.4%₩62.5M+52.7%4363%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,819.2M+50.7%30+20.0%₩60.6M+25.6%2160%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,345.8M+28.1%28+16.7%₩48.1M+9.8%3068%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,378.5M27₩51.1M1163%
2021Q3₩1,064.9M26₩41M1069%
2021Q2₩1,207.2M25₩48.3M2172%
2021Q1₩1,050.6M24₩43.8M3175%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.