SEOUL COMMERCIAL AREA

건대입구역(건대) Developed area

Gwangjin-gu (광진구) 화양동· Area 275,082 m² · Area code 3120053 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,918.6M▲ +9.6% YoY
Stores20▲ +25.0% YoY
Sales per store₩195.9M▼ -12.4% YoY

Reading this area Estimated sales rose 9.6% from a year earlier, but stores rose 25.0%. The market grew, yet stores grew faster, so sales per store fell 12.4%. (vs a year earlier: Sales↑ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.5%
Stores▲ +53.8%
Sales per store▼ -32.1%
Market size
Estimated sales (quarter)
₩3,918.6M
vs 2024Q4
+9.6%
Estimated transactions
246,027
Per-store economics
Estimated sales per store
₩195.9M
vs a year ago
-12.4%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,416.2M – ₩5,425.6M
20212022202320242025
₩3,750M₩3,918.6M
Stores13 – 20
20212022202320242025
1320
Sales per store₩195.9M – ₩387.5M
20212022202320242025
₩288.5M₩195.9M
Openings0 – 3
20212022202320242025
02
Closings0 – 2
20212022202320242025
20
Franchise share5% – 8%
20212022202320242025
8%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.6%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+25.0%
Franchise share
5% (1/20)
Movement
Openings (rate)
2 (10%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,484.9M₩3,918.6M
Stores 2024 Q1 → 2025 Q4
1520
Sales per store 2024 Q1 → 2025 Q4
₩232.3M₩195.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1426%
  • 14–1729%
  • 17–2124%
  • 21–244%
Age
  • 10s1%
  • 20s17%
  • 30s17%
  • 40s16%
  • 50s19%
  • 60+30%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon16%
  • Tue18%
  • Wed19%
  • Thu16%
  • Fri16%
  • Sat11%
  • Sun3%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,918.6M+9.6%20+25.0%₩195.9M-12.4%205%Sales↑ · Stores↑ · Per store↓
2025Q3₩3,765.6M+9.1%18+20.0%₩209.2M-9.1%216%Sales↑ · Stores↑ · Per store↓
2025Q2₩3,707.5M+8.4%17+13.3%₩218.1M-4.4%116%Sales↑ · Stores↑ · Per store↓
2025Q1₩3,416.2M-2.0%17+13.3%₩201M-13.5%106%Sales→ · Stores↑ · Per store↓
2024Q4₩3,576.9M-2.9%160.0%₩223.6M-2.9%106%Sales→ · Stores→ · Per store→
2024Q3₩3,451.8M-1.3%15-6.3%₩230.1M+5.3%007%Sales→ · Stores↓ · Per store↑
2024Q2₩3,420.7M-1.7%15-11.8%₩228M+11.4%007%Sales→ · Stores↓ · Per store↑
2024Q1₩3,484.9M-17.8%150.0%₩232.3M-17.8%017%Sales↓ · Stores→ · Per store↓
2023Q4₩3,685.5M-24.5%16+6.7%₩230.3M-29.2%006%Sales↓ · Stores↑ · Per store↓
2023Q3₩3,495.6M-33.5%16+6.7%₩218.5M-37.6%016%Sales↓ · Stores↑ · Per store↓
2023Q2₩3,479M-27.8%17+13.3%₩204.6M-36.3%206%Sales↓ · Stores↑ · Per store↓
2023Q1₩4,241.2M-21.8%15+7.1%₩282.7M-27.0%007%Sales↓ · Stores↑ · Per store↓
2022Q4₩4,879.3M+14.7%150.0%₩325.3M+14.7%007%Sales↑ · Stores→ · Per store↑
2022Q3₩5,255.5M+25.1%150.0%₩350.4M+25.1%007%Sales↑ · Stores→ · Per store↑
2022Q2₩4,820.7M+15.8%150.0%₩321.4M+15.8%107%Sales↑ · Stores→ · Per store↑
2022Q1₩5,425.6M+44.7%14+7.7%₩387.5M+34.3%017%Sales↑ · Stores↑ · Per store↑
2021Q4₩4,253.5M15₩283.6M007%
2021Q3₩4,201.1M15₩280.1M007%
2021Q2₩4,163.8M15₩277.6M317%
2021Q1₩3,750M13₩288.5M028%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.